We already know that SEO is the process of optimising a website so that it appears higher in the search results of search engines such as Google. Some of the factors that can affect the SEO positioning of a website include the quality and relevance of the site's content, the usability of the site, the user experience, and the authority and trust of the site.
Among the many factors and aspects or elements that make it easier to improve your website's SEO ranking are topic sets. A topic set, also known as a topic cluster, is a content marketing strategy in which different articles are grouped around a main topic. Each article in the topic set is related to the main topic and addresses a specific aspect of it. The goal of this strategy is to create quality and relevant content for your target audience, improve the user experience and optimise your site's SEO. To do this, it is important to choose topics that are related to your business and that are of interest to your audience. By using topic sets, you can create a library of quality content and position yourself as an expert in your industry.
Keyword strategy can provide a lot of SEO strength, and in our blog post we break down the steps to conducting successful keyword research.
Keywords are specific terms that people use when searching on search engines. Keywords are important for SEO as they can help search engines understand a website's content and determine its relevance to certain searches. By choosing appropriate keywords and using them consistently throughout the site's content, you can help improve the site's SEO rankings.
what is a topic set?
A topic set is a group of keywords or related terms that are used to define the content of a website or a particular web page. We also know this concept under its English translation: topic cluster. Topic sets are important for SEO as they can help search engines understand the site content and determine its relevance for certain searches. It is important to keep in mind that SEO is not just about including keywords in the site content, but about providing quality and relevant content for users and following SEO best practices.
To use topic sets effectively in your content marketing strategy, it is important to choose topics that are related to your business and are of interest to your audience. You should also make sure to create quality content and go in-depth on each topic to provide value to your visitors. By following these tips, you will be able to use topic sets effectively to improve your business' content marketing.
Nine additional steps to developing a topic set:
- Use keyword research: use tools such as Google Trends to better understand keyword interest and search over time. This can help determine which keywords are most popular and relevant to the website.
- Consider users' search intent: When choosing keywords, it is also important to consider users' search intent - for example, if a user searches for "how to make cheesecake", they are more likely to be looking for a recipe or tutorial rather than just general information about cheesecake.
- Use synonyms and related terms: Don't limit yourself to using just one exact keyword - with synonyms and related terms you can increase the relevance of your website content for multiple searches.
- Track and measure keyword performance: tools such as Google Analytics to track keyword performance and adjust your topic set accordingly.
- Make use of keywords in tags and titles: be sure to use keywords in tags such as titles and headings to help search engines better understand website content.
- Attach keywords in URLs and links: Include keywords in website page URLs and internal links to improve the website's relevance for certain searches.
- As well as applying those keywords in images and alt tags: use keywords in image alt tags and image captions to help search engines better understand the website's content.
- Consider using keywords in paid advertising: If you use paid advertising, such as Google AdWords, consider using relevant keywords in ads to attract visitors interested in the website's content.
- Use keywords in social media: Use relevant keywords in social media account posts and bios to increase website visibility and attract visitors interested in the site's content.
In other words, instead of writing content without a clear structure, you should focus on creating a set of topics and writing articles related to them. This will allow you to create a library of relevant, quality content that is useful to your visitors and helps you position yourself as an expert in your industry.
By creating an internal link structure that connects the different articles related to each topic, you will improve the user experience and make it easier to navigate your site, which can help increase the time visitors spend on your site and increase conversion rates.
Another advantage of using topic sets is that it allows you to create more detailed and comprehensive content on a particular topic. By focusing on a particular topic, you can go deeper and create content of higher quality and value for your visitors. This can also help improve your site's SEO, as Google values depth and quality of content.
Topic sets are an effective strategy for improving the content marketing of your business. By grouping different articles around a main topic, you can create quality content that is relevant to your target audience. This will help you position yourself as an expert in your industry and improve the user experience on your site.
Ultimately, by following a topic bundling strategy you can create quality and relevant content for your target audience, improve the user experience and optimise your site's SEO, all of which can help you achieve your business goals and increase the success of your content marketing strategy.