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where do users look for you first: on the web or on an App?

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Asking this question is not like drawing lots to see which one you'll get this time. To provide you with an effective and realistic answer, we at Occam have navigated through a wealth of data that shows which technology offers the best experience for users and, therefore, the one they ultimately prefer.

would you like to dive into these waters with us?

User preferences

Users don't ask themselves which they prefer to use, a website or an app. No, in general. Because what happens is that instinct, convenience and the advantages they observe lead them directly to one side or the other. We have taken a look at some data obtained from a study published in Mobile Marketing in which more than 1,000 smartphone users were asked. These are some of the results regarding Apps:

  • Easier to navigate (69%).
  • Immediate access (64%).
  • Faster denial (56%).
  • Better adaptation to their needs (50%)
  • Remember their browsing preferences (48%)

What these users show in their answers are their preferences for Apps in their daily lives. So much so, that people are increasingly demanding with mobile applications, and companies have no choice but to adapt and look for development professionals capable of creating an App adapted to the needs and demands of users, and to the values and philosophy of the companies.

are you also one of those who prefer an app?

why should companies take these data into account?

Many brands, if not all, are wondering how to attract new customers, stopping to think about the best way to meet their needs. In this scenario of innovation, mobile applications could not be overlooked, so the number with their own Apps is increasing every year, especially when it comes to large companies. The world is increasingly mediated by this type of digital tools, and companies have realised that it is an effective alternative to reach their customers or users faster, with greater proximity and attention.

But brands must not forget that the creation of Apps involves a process, and that they must start from a very clear idea. Why would you create an App for your company? Have you thought about it? Most brands join this technological world with their sights set on loyalty and the contribution of value. Without that, anyone would stop investing their time and space in a corporate App. Surely that has happened to you too.

Think about it.

Websites are complementary to mobile apps

There is nothing like an optimised website, with a responsive design and everything that goes with it. It is a perfect investment to attract and attract new potential customers and build a consolidated brand image. We are talking about branding. It is part of the overall marketing strategy of companies and they should not ignore it. Do you think people are going to go out on the street to look for you if they can do it from their mobile phone? Forget about that.

For companies, there should be no debate when it comes to websites and mobile apps, as they are two totally different but perfectly complementary scenarios. Nowadays, a brand that does not have a presence in the online world is practically invisible in the eyes of its audience.

In addition, any corporate application is developed with the customer or user in mind, while a web App is usually oriented to improve or solve a problem or need of the organisation. For example: to have control over accounts.

have you got it clear yet?

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