When we talk about measuring, we inevitably move into the world of analytics. Not only that, but we also need to know when to do it and why.
Usually, we look for a way to measure the success of our brand and we find it in the growth of revenue per sales produced. And there we have it, we have just calculated profitability, but there are many other interesting things that we should also measure in our Inbound Marketing strategy. Leads, their relationship, conversions (via landing page or other paths), traffic, links, email marketing, social media activity and blog visits are some of them.
We are going to tell you the elements you should focus on, only with them you will be able to calculate your real results and measure the effort invested.
are you ready?
7 things to measure in your Inbound strategy
Measuring is always the first step to discover those points of improvement in our company, so you should pay attention to these elements in your Inbound Marketing strategy:
- How many leads or sales opportunities are you getting in your company? Did you know that not all of them are the same? We are going to stop at Marketing Qualified Leads (MQL), or Marketing Qualified Leads, and Sales Qualified Leads (SQL), or Sales Qualified Leads.
They are not the same, but, in any case, we must take into account the value of the lead. This is the person who has given us their contact details through a form or other method. Our idea is to contact this person, as they have shown interest in our brand.
They may still be at a cold stage and far from the moment of purchase, but as their interest in your product or service increases, we can say that they become MQL or SQL, a step in which it is important to take into account the interest of the lead.
- Conversions to sales opportunities: Ask yourself this question: how many visits to your blog are turning into sales opportunities? To find the answer, you must take into account the quality of the traffic and the conversion rate, but not before asking yourself again:which part of the flywheel are the leaks occurring?
- Traffic: You need to know your traffic, who they are, where they come from, how they got here, what expectations they have placed on us and how we can help them. In this way, your brand can anticipate what they need. What did they see in you to pause in their search path? Pay attention to the sessions, the pages visited, the average duration of each session, the bounce rate and draw conclusions.
- Blog visits: What are you doing to find out what content your users like to read the most? What value are they giving to your texts? Knowing these things will allow you to be aware of those topics of greatest interest to your users, so that you can start generating more content about them.
- Links: They have a lot to do with your SEO strategy. Google values inbound links, but also outbound links. When you link a post to another page and when they link to yours, you are increasing your authority. You will get better ranking positions and traffic will increase. So don't forget the
- All companies useemail as a tool to contact their users or customers, but email marketing campaigns must be appropriate to the objectives of each company and to the Inbound Marketing strategy itself. We cannot lose sight of email, because brands can obtain great advantages thanks to this technique.
- Social networks occupy a very important place in Inbound Marketing strategies, especially because they allow sharing and distributing blog content and generating interactivity with users. They are a perfect channel to share your content and publish at the most suitable time.
am I getting better results with the established time of publication in RSS? Have you increased the number of conversions with the new approach to content?
measure the performance of each of your initiatives and don't fall behind!
