Skip to content
  1. Home
  2. Inbound Marketing and Sales Blog

what are hybrid applications?

Index Content

Smartphones have become the main channel of communication between people. From them we can make phone calls, send SMS or WhatsApp messages, download social networks, visit any website and many other actions. Its popularity has made many companies take their systems to the mobile environment, facilitating the access of users through the phone.

{% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='1920', height='1080', player_id='119015130501'', style='' %}

In this post we are going to talk about hybrid applications, a trend that helps companies to be more efficient in time and resources. Do you want to know why? Do not hesitate and join us in this post.

Hybrid applications: what are they?

They are mobile applications designed in web programming language (HTML, CSS or JavaScript) together with a framework that makes it possible to adapt the web view to any mobile device, what we know as responsive design. In short, hybrid applications are built to be used in different operating systems, avoiding having to carry out their creation for each of them.

In general, this type of application requires less investment in development than a native application, reduces time to market, maintenance is carried out in a single code source, the interface and functionalities are updated without going through the App Store or Google Play, facilitates access to information, allows the dissemination of content, etc.

where to start developing your mobile application?

You have probably heard about hybrid apps vs. native apps. This is a common question when we are going to start an App project. The first thing we will do is hire a development specialist, based on the utility we want to give our application, the users who are going to use it, the environment where it will operate, etc. We will start by analysing the needs that the project wants to cover, the objectives to be achieved and the public to which it will be addressed.

We will write the requirements analysis (functionalities and services that you want to offer to the users through the App). Now, what are the differences between a native and hybrid application?

  • The former are aimed at utilities and the latter at content dissemination.
  • Native applications optimise business processes and hybrid applications optimise access to corporate information.
  • The latter also serve to launch production tests in the market, minimising investment and allowing user access with a 100% secure connection.
  • In the case of native Apps, the customer experience is improved in contracting and loyalty processes.

Don't think that there are only these differences, there are many more requirements that make native apps different from hybrid apps. It all depends on the type of app you have in mind and the users that are going to use it. Do you want to know which option fits better with your business? Don't hesitate to contact us.

Main features of hybrid applications

Although hybrid Apps also have some drawbacks, such as the loading time (slower than in a native App), their features make them very useful applications for any user and company:

  • They are built with a combination of HTML, CSS and JavaScript, very similar to the design of a web page.
  • They allow the use of some hardware functions of the mobile device (camera, contacts, etc.).
  • They are independent of iOS and Android operating systems. They are created with a single interface and are compiled within a native container in order to be launched across all platforms.

So, the question you are probably asking yourself right now is when should I develop a hybrid app? Generally, it is recommended to create this type of apps for companies when their project is going to be focused on content creation and distribution (media apps, social networks such as Facebook, Twitter, Instagram, Uber, WhatsApp...).

Some statistics on hybrid apps

Here are some facts that show the growing trend in mobile phone usage and app downloading:

  • "It is estimated that by 2022 there are going to be more than 258 million downloads globally of both hybrid and native apps."(Statista)
  • "The number of mobile phones has surpassed the number of people in the world for the first time and the dependence on these smartphones puts consumers on notice: 40% of people look at their phone screen more than 50 times a day, while 70% look at their phone within the first half hour of waking up." (Performance Marketing Agency)
  • "Cloud-native apps to double by 2020"(Computerworld)

The development of hybrid mobile apps is generally more time and cost-effective than other types of apps, as well as being an agile process. These Apps can be used on many different platforms thanks to the code base on which they are built. Thanks to external permissions, they can be published in the main app shops on the market.

are you clear about what you need?


You can be interested as well...

Ideas for creating innovative and profitable mobile applications Ideas for creating innovative and profitable mobile applications
Learn the differences between native and hybrid apps Learn the differences between native and hybrid apps
Differences and similarities: mobile and web applications Differences and similarities: mobile and web applications