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what benefits does LinkedIn bring to my business?

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did you know that your LinkedIn page is the first place users go to find out about your products and services? Its professional nature means that users use this platform more than any other social network to find solutions for their business. That's why it's important to keep your page active and up-to-date. The aim of this post is to show you the main benefits and functionalities of LinkedIn in order to help you implement it in your company. Do you dare?

what is LinkedIn?

It is a social network oriented to professional profiles and its main objective is to put in contact different professionals from any sector. It allows us to expand our contacts and generate business, so you will find profiles and companies willing to promote themselves, negotiate and network. As you will see, it has little to do with the objectives pursued by other social networks that we often use, such as Facebook, Twitter or Instagram.

Let's go deeper..

Some interesting facts about LinkedIn

LinkedIn is much more than just an online CV. Recent studies published by Kinsta have delved into the demographics of LinkedIn:

  • It has over 575 million users, with over 260 million active worldwide: over 25 million in the UK, over 16 in France and over 10 in Spain are some of its figures.

According to the Pew Research Center's 2018 Social Media Usage Study:

  • LinkedIn remains very popular among college students, with around 50% of Americans with a college degree using this social network, compared to 9% of those with a high school diploma or less.

LinkedIn usage in Spain 2019 has been summarised in Social Selling with some data showing:

  • That "the services and information technology sector leads the list with a total of 240,769 profiles on LinkedIn, followed by the food and beverage sector with 220,088 profiles".

New statistics for 2020 have already emerged, showing that LinkedIn is a social network in constant growth. The number of Spanish users continues to grow to over 12 million, distributed mainly between Madrid, Barcelona and Valencia, in that order, followed by the cities of Murcia, Seville, Malaga, Bilbao, Granada, Zaragoza and Vigo.

In terms of gender and age:

  • More than 43% of users are women, while the remaining 57% are made up of men. The majority of users are between 25 and 34 years old, above 30%, between 35 and 34, and the remaining 24% between 18 and 24.

In addition, LinkedIn also plays a vital role in the customer buying cycle, with "52% of shoppers citing LinkedIn as the most influential channel during their search for a product or service".

triumph with Linkedin!

What it brings to your business

LinkedIn can be used for many things apart from job search. Dedicating time to the publications your business makes on this social network is fundamental and they must be in line with your online strategy. Some of its main functionalities are:

  • Lead generation.
  • Promotion of your products and services.
  • Acquisition of new knowledge through other professionals in the sector.
  • Publication of events (seminars, conferences...) to share them with your contacts.
  • Enrichment through the exchange of opinions, participation in forums and debates.
  • Recommendations to your contacts.
  • Meeting with suppliers, customers and employees.
  • View statistics on visits to your profile, analysis and improvements.
  • Direct contact with leaders in your sector.
  • Networking to generate new business opportunities.
  • Attraction of more traffic to your website or blog and interconnection with other social networks.
  • Publication of job offers.

Itis worth creating a company profile on LinkedIn as part of your digital communication strategy. Many companies are still wondering whether it is worth having a presence on social media, but if we take a look at the statistics above, it makes sense to think that our presence on social media is vital to the growth of any business. The figures show that it is clear why so many companies are reluctant to be left out of the game.

However, it is not enough to register, it is also necessary to pay attention to 3 fundamental aspects: quantifiable objectives, regular updating of the content we publish and monitoring of the results.

In addition, you must take into account other general aspects: complete the summary (vision, mission, values, positioning, products/services), add your logo and cover image and enter the details of the organisation (website, headquarters, office location, sector, size...). This will make it easier to find.

3 vital advantages of LinkedIn for your business

are you still wondering whether it is worth having a presence on this platform? Then we recommend you take a look at the following benefits:

  1. More than half of all business-to-business (B2B) companies have gained one or more customers through LinkedIn.
  2. It amplifies the reach of the company's discourse and enables direct communication with customers, boosting your social media presence.
  3. It increases brand visibility, providing the possibility to work on branding, and improves digital reputation.

if you don't know how to get the most out of your company on social networks, tell us all your doubts and discover all the benefits.

Keys to get the most out of LInkedIn Ads

You've probably heard of ad campaigns on Facebook, Twitter or LinkedIn, or maybe you've already launched one of them. Keep these tips in mind:

  • Title the campaign so you can easily identify related ads, specify launch and end dates, target and a brief description of the product or service.
  • Don't forget the images, they will add value to your strategy and increase the number of clicks (CTR). It is proven!
  • Segment your audience well, either by geographic location, by campaign or by professional position.
  • Pay per click received (PCP) is usually the most advantageous option for any advertiser, however, other times, cost per thousand impressions (CPM) can be cheaper and shows what the company must pay for LinkedIn to show the ad 1000 times. If in doubt, consult a professional.

LinkedIn Ads can bring great advantages to your business, especially if you are B2B, as you will be able to identify the target of each organisation.

LinkedIn for business: in brief

This social network offers endless options for businesses, beyond publishing content and networking. Nowadays, practically no one doubts the usefulness of social networks for customer loyalty. They may not be the best way to market our products or services, but they are the best way to promote them and turn their profiles into a showcase for potential customers.

With LinkedIn you can take advantage of endless possibilities to make this happen: from including detailed descriptions with images and videos, to redirecting users to the company's website and providing their opinion to continue improving.

If you want to know more curiosities about LinkedIn, follow us every week on our blog and learn how to get the most out of your company on social networks.

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