This is about using your voice to leave you speechless, as contradictory as that sounds.
Institutional, advertising, animated videos... With little, they say a lot. And with nothing, they say everything. Less duration equals more retention. And too much speed generates little comprehension.
Everything is united by the thin line of all or nothing, but it's up to you to achieve the impact you want. Words create realities, also in corporate videos. Hard to believe? Take a look at this Coca Cola advert and tell us if you think it would be the same without the voiceover behind it.
join us in this post and discover the power of voiceover and dubbing in corporate videos.
we're here to tell you!
what are video voiceovers?
"It isnot enough to have the most melodious voice to sing a tango, you have to feel it, you have to live its spirit" - Carlos Gardel
did you know that the voice represents 40% of non-verbal communication? Its intensity, timbre, rhythm and tone transmit much more than you think. And if they are important for your day-to-day life, imagine how important they are for brands. Corporate video voiceover is the way of speaking eloquently. It transmits, shapes, informs and helps to guide listeners, guiding them in understanding the message.
Professional speakers know how to adapt to different types of speech, from the most commercial and emotive to the most educational, corporate and even friendly. But they should never use the same intonation. Why? Simply because they must adapt the tone, interpretation and placement to the message they are conveying or the product they are focusing on. It is not the same to communicate the financial results of a company as it is to present a corporate event.
In addition, there will be specific moments when the listener's attention must be sharpened, a successful strategy to prevent them from being distracted during the video.
have you ever come across people whose voice was not credible? Have you ever wondered why? It has a lot to do with the combination of the qualities of the voice: intensity, pitch, timbre and duration. When the piano keys are not played correctly, communication fails.
The voice in your corporate videos has a powerful influence, as it is the vehicle through which the message is transmitted. Take advantage of the full potential of the voiceover!
Voiceovers and video dubbing, don't confuse the two!
Both voiceover artists and dubbing actors strive to master the art of spoken language. Both use their voice as a working tool, but that doesn't mean they can do the same thing. What's more, a dubbing actor might not know how to do a voice-over. And the other way around.
Here are the main differences between a voice actor and a voice-over actor:
- Depending on the objective
- The dubbing professional is in charge of interpreting a character and lending his or her voice to films, documentaries, commercials and cartoons, among other formats.
- The voice-over artist studies, analyses and enhances his or her voice type to get the most out of it. Unlike dubbing, he or she does not lend his or her voice, so there is a lower level of interpretation.
- Depending on the presence
- The voice actor, despite not showing his face, must gesticulate and move in order to convey the type of message expected.
- The voice-over artist is a true professional of communication. You will see him on screen, through programmes, presentation of events, in the form of voice-over, through narration or in the presentation of corporate videos.
- According to lip sync
- In dubbing, the speech of the text must coincide with the lip movement of the main characters appearing on screen.
- In voice-over, the voice is not transferred to other characters, so lip-synchrony is not sought.
- According to the skills required
- In dubbing, the actor must have a perfect reading, no diction problems, show naturalness, dare to use new voice registers, transmit feelings and emotions, and control breathing with the diaphragm.
- The voice-over artist needs good diction or pronunciation, good reading, the ability to nuance according to the reading, volume and intonation. It is natural.
Don't think that it's all done just because you have a beautiful voice, you need to use it to its full potential.
Tips for good corporate video voiceovers
Now that we've talked about the importance of voiceover and dubbing in video, as well as their main differences, it's time to put into practice a series of tips for using your voice with the highest possible quality. Take note!
- Relationship between strategy and content
Think carefully about the type of video you are going to make and the audience you are targeting. Your business? A new product? Your staff? A study by the University of Albany showed that audiences react differently when they hear male or female voice-overs. Male voice-overs seem to work best with process videos for the digital transformation industry, short commercials and institutional videos in manufacturing-related businesses. Female voice-overs, however, are a perfect fit for service sector videos, corporate presentations and promotional videos.
- Develops a speech rhythm
If you speak too fast, you are likely to make it difficult for listeners to understand the message. And if you speak too slowly, you may create a kind of distance with the audience. Therefore, the ideal is to maintain a standard pace that is appropriate for each word. For example, there will be times when an important fact is mentioned and the speed slows down, and times when the information is less relevant and the pace increases. In any case, always adapt the language to your buyer persona.
- Be clear and clean
Find a quiet place with an acoustic environment that reduces the possibility of noise. To edit it once it has been recorded, you can also edit the audio in editing programmes.
- Build a narrative
Keep the user in mind at all times and involve them in the message and experience you want to convey. Not only will you convey who you are, what your business is and what it does, but you will also draw the audience into the message you are telling.
why are some videos engaging from the first second? Because there is a perfect balance between all the elements of the audiovisual piece, from the voice-over to the images.
how do you make the voiceover of your corporate videos transmit?
There are things you should not overlook when it comes to achieving a good voiceover in your corporate videos, such as clarity, necessary pauses, changes of pace, etc. In other words, everything that responds to the how.
In the same way, you must remember all those things that make the difference and that are the what. We are referring to all those keys necessary to adapt the voice and the register to the message to be transmitted. As a result, greater credibility is achieved.
Advertising and marketing agencies know that what is natural sells more than the most emotive message in the world.
are you looking for yours? Where to start creating your corporate videos? Follow us every week on our blog and don't miss out on the latest news in the sector.