When we say 'original way' we mean something different, touching, unique. And finding something like that is not easy. Businesses love to surprise and be the first, but it takes effort and dedication. In this post we want to tell you why it is important to show your products and services in an original way, as well as video because it is the most revolutionary, most consumed and most effective fashion format of the moment.
do you have a business in operation? It's time to attract traffic and surprise. That's it. Let's get started.
Show your products and services to the public
If you've come this far, it's because you have something important to say. Or rather, to show. Showing your audience what your products and services are through images takes them to a closer reality, creating a climate of trust in the brand.
In the midst of a world dominated by technology and electronics, there are millions of possibilities to get closer to users, even if we are miles away. The image is the product. It gives wings to our offer and imagination to users. Images manage to overcome any barrier. Because it is not the same as being told. Don't you think so?
A picture is worth a thousand words, even more so in this day and age, but your brand needs professional images. Just any image is not enough, it must be uniform, coherent, different and moving. The new generations are used to devouring audiovisual content, something that is growing even more with social networks such as Facebook or Instagram.
Even if you don't know it yet, success is guaranteed.
Video for your products, attraction for your users
You don't need to rack your brains thinking about how to present and show them to your public. There are digital agencies specialised in video marketing that know all the best options for the presentation of your offer. Experience works magic. Audiovisual content..
- Show with images what you are not able to say with words.
- They are easy to consume and users love to make purchasing decisions after consuming this format.
- They like to share them on their social networks, especially those videos that touch their emotions and amuse them. The important thing is to know your audience well in order to give them what they want and need. Tell them a good story that appeals to their emotions.
- It increases the conversion rate, something that 90% of online shoppers already say they do, not to mention engagement.
- Not to mention engagement - why use 1 million words when you can say the same thing in 1 minute of video?
- Think digital and forget about big productions. To do video marketing you don't need to create the longest and most beautiful video in the world, nor do you need to display it. You can make small audiovisual pills that will have a big impact on your users. So, bring out that grace in you and smile at the camera.
The numbers and impact of video is expected to continue to grow steadily over the next few years.
why does video add the ingredient of originality?
Add to all this that the number of users with smartphones and tablets is growing every day. Images lead the way and are capable of creating new experiences and links with users. After all, that's what they want, right? Audiovisual content adds the ingredient of originality for a simple reason: it shows with images what is impossible to show with words.
Colour, motion graphics, movement, rhythm, sound, shots, different scenarios, etc. More and more companies are joining audiovisual marketing strategies.
start now!
