It's wise to make mistakes, even for leaders. Who hasn't made a mistake at some point? Making mistakes is good, but rectifying them is even better. We believe that brands find themselves in an increasingly advanced online world, so this may be a good time to assess what you may be doing wrong in your marketing strategy. You know, knowing your mistakes is the first step to change, to improve, to grow.
take advantage of small opportunities to achieve big things!
3 common mistakes made by online shops in their strategy
When brands join the online world, they find themselves with a lot of opportunities and aspects to take into account. Sometimes, they even get lost in a sea of doubts. So that this does not happen, it is important to take into account some aspects before starting: SEO campaign, content marketing, potential customer....
Don't be tempted to make any of these mistakes:
- Not managing the brand well, regardless of its size. At this point, patience is especially important, because you cannot try to sell and want to get big profits from the first moment. First, it is necessary to dedicate time to the brand, make yourself known, invest work and time in it. It is important to work well on Inbound Marketing strategies to increase visibility.
- Do not focus on the customer or user. Thinking more about yourself can sometimes be good, but this is not the case in marketing. Doing market research and competitor analysis is crucial to know what people are looking for in the sector and how the industry is behaving. It is best to start small, taking small steps in your strategy, setting small objectives focused on a big goal. But above all, never lose sight of your potential customers.
- Having a blog and not managing it properly. You may have a blog, but this is not enough. You must dedicate time to it, create content according to certain bases, provide value, share it on your social networks, etc. The blog should be a point of support for sales, a technique that adds and does not subtract. You should not focus exclusively on talking about your products or services, but it is necessary to follow a content strategy focused on the phases of the Inbound methodology (attract, convert, close and retain).
what can you do to avoid problems in your marketing strategy?
Maybe you have identified with some of these mistakes, or maybe not. In any case, we want to emphasise the need to consult marketing specialists. If you find yourself lost in a universe of uncoordinated techniques, information from experts specialised in the field can guide you on a direct path towards your goals.
why do online shops get it wrong?
Sometimes, mistakes can come from a bad decision. In the world of Inbound Marketing, these strategies must be managed by people with extensive knowledge in the field. This is the main reason why some companies put themselves in the hands of agencies specialised in Inbound methodology.
Online shops make mistakes because they do not design a clear strategy, do not set SMART objectives, do not have specific knowledge, or even do not have the necessary tools or skills. In the Inbound world it is not enough to dedicate a little time, a little content, a little strategy. No. In the world of marketing it is all or nothing.
"If you want something you've never had, you have to do something you've never done.