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Marketing strategies for mobile applications

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did you know that marketing strategies are key to the success or failure of your App?

Of course marketing strategies for mobile apps are important, and of course we use them in our daily lives too. They are everywhere and have become so important in the last few years that their development has become an ever-growing market.

have you ever wondered why companies created a decade ago, such as WhatsApp, are still positioned in people's minds? Apart from its functionalities and the innovation it meant at the time in the instant messaging market, the application has a solid marketing strategy. Even, the tool itself has become a way used by many companies to implement marketing actions: broadcasting messages in all available formats, contact segmentation, spam identification , etc.

We are not here to talk to you about WhatsApp, at least for now. What we want to tell you is how to create marketing strategies for your App, from scratch and from now on.

let's get started!

6 steps to implement marketing strategies for mobile apps

PRELANNING: What you should do..

When you are about to launch a new app on the market, you prioritise positioning it, getting users to install it on their smartphones and giving it a good rating, don't you? But achieving this depends, for the most part, on implementing the right marketing strategy.

These are the steps you should follow:

1- Define your target audience.

This is what you call the target, which is nothing more than the people your application is aimed at. Your marketing campaigns should be aimed at a specific audience (segmentation). To do this, you can use demographic criteria, such as age, sex or socioeconomic level, as well as their objectives, social class, habits and interests. With this information, it will be much easier to define the language you are going to use to talk to them, the tone, the most appropriate channels to reach the audience, where your campaigns will be published, etc.

"Stop thinking about what you as a brand want to say, start thinking about what your audience wants to know, to receive, to see, to hear".

2- Create expectation on social networks

Point number 1, don't tell everything, keep the suspense and set a launch date. Bring out the enthusiast in you before launching your mobile application. This will help you to build loyalty among your first users on social networks. Where is your target audience present: Instagram, Facebook, Twitter, other? For visual formats we recommend you use Instagram. And don't forget hashtags and keywords, we know each other..

3- Design a simple and attractive landing page

where else are users going to land? You should include a CTA (Call to Action) to invite the public to take action, with clear and simple texts; use a simple description of the mobile application (be brief and direct); use a responsive design (one for all and all for one); and don't forget to use analytics to measure the number of visits, conversions, dwell time, etc. It will give you valuable information to know what's wrong and how to improve.

4- Create a blog

It is a good opportunity to work on SEO positioning, with a previous study, keyword research, etc. "After the mortgage, content marketing is the best tool to ensure a long-term relationship".

5- Optimise your app (think beta testers)

Now that you have created your content, it is not enough to publish it on your blog. We know it sounds too obvious, but many people forget to pay enough attention to optimisation. Beta testers are a good option to certify the correct functioning of the application, they can detect bugs that had been overlooked.

6- Promote your App

Use social networks and places where the public is present. Tell them why your mobile app is special, what makes it different, what its advantages are, why they should download it, etc.

POST LAUNCHING... The best is yet to come..

Your app has already been launched, but the process is not over. Marketing strategies for mobile apps need to get even stronger. And to do this, you can carry out the following steps:

  • ASO positioning, the SEO of mobile apps!

It's time to optimise it for search engines. Let's think about ASO (App Store Optimisation). Positioning consists of climbing the ranks in the Google Play Store and App Store, where on-metadata and off-metadata factors must be taken into account. The former includes the name of the App, the icon, screenshots and description, while the latter includes installations and uninstallations.

In short, the on-metadata factors are those that can be edited by the developers, while the off-metadata factors cannot be directly controlled by the developers.

In 2020, ASO introduced some new features, such as content customisation, leaving behind a static interface; dark mode, a trend that requires the adaptation of the visual elements of the tabs in the App Store and Google Play; new categories (Developer and Graphics & Design Tools), etc.

  • Advertising on social networks and Google

As we have been telling you, social networks play an important role, also in advertising. Why not place ads in those places most visited by your target audience? To do so, you can use the Google Ads tool. And if you need to keep growing and you are one of those who bet on long-term success, we recommend you to carry out an Inbound Marketing strategy.

marketing strategies for mobile apps! If you have any doubts, call us, it's better to fail than to wonder what would have happened.

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