have you ever asked yourself what you can do to make your messages stick in the memory of your audience?
In this context, we have no choice but to talk about your viewers' ability to understand and retaininformation. We would not be far from the truth if we said that your potential customers' ability to understand and retain information is limited. Yours and ours too (remember Dory in Finding Nemo?), but what alternatives do we have?
The reality is what it is. We cannot change our retentive capacity, but what we can do is walk in step with it and use those tools that favour the retention and comprehension of messages.
do you know what we are talking about?
We are talking about audiovisual information.
The eternal dilemma
Nowadays, many companies and professionals are stuck in an eternal dilemma: written or audiovisual text? We are not here to solve it, but we do want to share with you the difference that exists between the two in the corporate framework.
When we talk about audiovisual and written information, we are not emphasising two opposing poles. They are not even a controversy, but rathercomplementary. The use and implementation of one or the other depends on the objective of each company or professional. If what you want is to send an e-mail to inform about something, perhaps the best option is still text. But if what you want is to transmit information about your products and services, the best option is to use video. It all depends on your objectives.
do you want your messages to penetrate to the core of your audience? Audiovisual information is a direct way.
in Spain, many companies are still wondering what to do to make their users or potential customers remember their messages, so today we want to talk about the advantages of audiovisual information.
do you want to check if this is the option you are looking for?
Advantages ofaudiovisual information
Video is the most shared format on the Internet, and also the one that has best adapted to the passing of time. Audio allows your audience to give voice to your business. And text leaves room for the imagination.
what if we unify these three components?
This is how video marketing arises. Companies, in general, have found great advantages in the use of audiovisual information. We are not only talking about gaining visibility, but other more specific factors such as:
- Offering new and attractive information about the knowledge we want to transmit.
- Taking advantage of and covering different learning styles and transmission of the message.
- Fun and entertaining preparation of the material, so that it becomes a much more practical task.
- The information we want to share becomes much more complete.
- The message is enjoyable for the audience.
- The audience retains a higher percentage of the information than if it were only a written text.
- Greater understanding and analysis of the content presented.
- Greater realism and ability to include motivational and attractive elements.
For all these reasons and more, audiovisual content has become a very effective tool for companies.
The importance of retaining the message
how many times have you approached your company with verbal messages without getting a response? How many times have you observed results that were different from what you wanted? We believe that this is a good topic to end this post.
will you join us?
Perhaps you have never stopped to think about this question as such, but it is probably the main objective you are pursuing with your messages. You want your audience to react, to respond with actions, to remember the message you are conveying, and what better way to do it than through audiovisual information? Isn't that right?
This is themost advantageous type ofinformationfor business, and we are not saying it, but the data collected throughout history. Although this is a subject traditionally linked to television, nowadays, it is also part of any business. It has been proven that audiovisual material allows a greater retention and understanding of the message.
We imagine that you want to leave the imprint of your messages in the memory of your customers. To achieve this, it is important that you start by asking yourself these questions:
- who is my target audience?
- what kind of structure does my audience prefer, one that is more visual or one that is more verbal?
- how can I provide them with the value they need?
- what language will I use?
- how will they best understand what I want to convey?
remember!
Being interesting is not something that is, or is not, intrinsic to us, nor is retaining and understanding information, so we need to work on and choose the format that best suits our work and objectives.
do you want to give shape to the ideas you have in mind?
