Skip to content
  1. Home
  2. Inbound Marketing and Sales Blog

how to make a successful podcast?

Index Content

Nowadays, podcasts have become a very popular content format that has attracted a large audience. But why have they grown so much?

The answer is easy: you can stay informed, learn or simply be entertained without the need to leave other activities or tasks, it is the modern version of radio.

The best thing about this format is that you don't need to have great means, since with a recorder and headphones you can create high quality content, and thanks to platforms like Spotify or Podimo, you can share them without any problems.

Today we'll tell you what it is and how to make a successful podcast, so read on to find out more!

what is a podcast?

A podcast is a type of content that is presented in audio, usually in the form of an interview. They are broadcast over the internet and work as if they were a digital radio.

They can be listened to live, although the most common and what makes them stand out is that they are published to be listened to later, after being edited and published on a platform.

Although podcasts are created to be listened to, there are many who also record the sessions on video to upload them to platforms such as YouTube.

Their success lies in the fact that nowadays there is little free time and life is more hectic, so consuming content while doing other things, such as playing sports, cooking or driving, is perfect for the public.

microphone-759587_1920

how to make a podcast?

Now that you know what a podcast is, let's take you through the steps to create your own.

  1. choose the subject of your podcast

The first step should definitely be to choose the topic. It is important that you define well what you want to talk about, trying to deal with many different topics can confuse listeners.

Choose a topic that you are passionate about, that interests you and that you have extensive knowledge about. If you know about something specific, don't hesitate to talk about it.

  1. define your ideal listener

It is very important that you define the profile of the person who is going to listen to you, in order to be able to offer them the content that interests them the most.

At this point you should create one or several buyer persona profiles, to give life to your ideal listener. Thanks to the creation of this profile you will know their needs, doubts, fears, etc.

Once you know who and how your audience is, you can focus your content to connect with them.

  1. choose the participants

For a podcast to be more dynamic, it is very interesting to have guests and collaborators to participate with you, give another point of view and share more information.

For example, if your podcast is about sustainability, you can invite a person who owns a sustainable clothing brand.

  1. plan the content

Obviously, you can't just start recording. Before you start, you need to prepare a script, it doesn't need to be a long and complicated document, just something simple. In it, write down the topics you want to cover in the podcast, to avoid drawing a blank and not forgetting any of the points you want to deal with.

In this document you can write down data, names, books, etc, so that you don't forget them, but only write down what is important, if you write too much you can get confused.

  1. manage the duration

Set a time limit for each programme. Do some research and find the ideal length according to the tastes of your listeners. You can test and analyse what is the best length.

The ideal is between 15 and 60 minutes, but not always follow the same rules because it will depend on your audience and the content you offer.

  1. be vocally prepared

a podcast is an audio file, so your voice is a key element. You need to speak clearly, have a good tone of voice and speak fluently, you should be understood perfectly.

It is also important that your guests have these vocal characteristics, as the better they are, the clearer the audio will be and the better the information will be understood.

  1. take care of the details

Don't forget to give your podcast a title, it's what the audience will recognise you by. Look for an aesthetic for the cover that catches the attention, is attractive and goes with the subject matter.

It is important that you think of a general description of what your postcast is going to deal with, and if you are going to make several chapters, add a summary so that the listener knows what you are going to deal with in each one of them.

You can create an intro and an outro to get the listener hooked and recognised.

  1. recording equipment

A podcast requires few technical tools, but make sure they are of good quality. You need a good microphone to pick up the audio well and to be understood clearly. Find a quiet place so that you don't have any interference.

  1. edit your podcast

Once you have recorded all the material it is time to edit it so that it reaches the audience in the most professional way possible.

In this process you can correct small details such as background noises or sounds, which often cannot be avoided. Here you can also remove long pauses, cut unnecessary parts or parts where you got stuck, remove mistakes, etc. Choose music or elements that you want to add, such as sound effects. This is the right time to increase or decrease the sound to balance all the voices.

  1. publish your podcast

After editing, the only thing left to do is to publish it, at this point you just have to choose the ideal platform to do so.

  1. publicise your podcast

It's time to reach your audience and spread the word about your podcast. This is where social media comes in, which is the ideal platform to spread the word about your content, but you can also do it through your blog or website if you have one.

Create an attractive message to promote your podcast, attract the attention of the audience so that they will listen to you. A perfect strategy is to share a small fragment to create curiosity.

Social networks are a perfect way to let your followers know that you have created a new podcast, but also to reach new audiences, because thanks to them, users can share your content on their own profiles.

We've told you how to make a successful podcast , now it's time for you to get down to work and create your own.

we hope you enjoyed the reading!

Nueva llamada a la acción

You can be interested as well...

what is web analytics? what is web analytics?
what is the purchase funnel and what is it for? what is the purchase funnel and what is it for?
How to apply a call to action (CTA) in IT companies How to apply a call to action (CTA) in IT companies