Trust - what a great word for such a fast-paced world. Who hasn't searched for it? People place their trust in so many places without even realising it.
have you ever wondered why you always use the same shampoo? Why did you buy your furniture in that shop? Do you always go to the same supermarket? What about the brand of your computer? Why did you choose that one and not another? Whether it is the price, the quality, or any other factor you can imagine at the moment, it is the value of trust that drives us to behave in such a way.
The lack of trust has been profound in our country since the economic crisis of the last ten years began. As a consequence, it has spread to individual leaders as well as to companies and institutions. And trust matters. It is the invisible bond that unites customers, consumers and users with companies, both online and offline. We should all be concerned about the lack of this bond, because we are not talking about just anything, but about the core of business models.
what are online shops doing to overcome this challenge, how do they increase their customers' trust, what strategies do they use?
Come up with us and find out.
Before you focus on trust you should know this..
Surely, if you have reached this post it is because you are part of a company that needs to improve. Of course, we all do. Brands, people, the world... Improving is a constant state, and we never reach the highest level of quality, simply because there is no greater situation of conformism than the one we put ourselves in.
Sometimes, you are so focused on finding ways to increase your number of customers and maximise the Return on Investment (ROI) of your business, that you end up monetising all the assets of your company. It is not that this is a bad approach, but the problem comes when selling becomes your only objective, an obsession that diverts you and takes your focus away from what is really important.
We are talking about your business, and according to the studies carried out by Research Now, it is necessary to "generate credibility and trust in your potential clients to achieve their commitment, participation and loyalty to your brand". I wanted to highlight this quote from the web portal Increnta because of its emphasis on the value of trust.
Now, the time has come to know how to achieve it.
An effective way to increase customer trust
Building relationships with your potential customers is a primary objective for all companies. In recent years, the Inbound methodology has become one of the most effective ways to achieve this. Do you know what it is? If you have any doubts, click on the following link to understand what Inbound Marketing is all about and continue learning more about it.
The generation of trust is the basis of any Inbound Marketing strategy, but, at the same time, it is a factor that many companies tend to forget. They focus all their attention on sales but deviate from the results that were set at the beginning. Nothing goes as planned, and it is no wonder. We want this not to continue to be a problem for companies, so today we want to talk about Inbound Marketing as the most effective method to attract potential customers and increase their trust in brands.
Start by capturing your readers' attention with valuable content, because it's time to start engaging them. If you achieve this first goal, your readers are likely to share your content on their social networks, so you have already created a kind of relationship between them and your brand. You are in a constructive phase of trust and you both have something to contribute to each other.
Make your Inbound Marketing strategy a solid foundation to accompany your visitors in a structured process. We know that it is not a short-term result, as it takes work, time and patience. This is the point at which many companies ask themselves the following question: do I do it myself or do I go to a specialised agency?
If in doubt, you can always seek consultancy from experts in the field.
Stop focusing on sales and start building trust
Nobody is going to do it for you. That is the only reality. The first step for any company is not to focus on sales, although this is one of its main objectives. There is a much more important point than this to establish a direct path to its achievement, and that is trust.
Sometimes, companies think too much about what people will say, are afraid of projecting a bad image and are afraid of making enemies. Don't be afraid of attracting attention and be strong in the face of others' comments. Take this as an opportunity, and not as a threat. Nothing happens, and nothing will happen. Inbound Marketing strategies are a perfect way to iron out any kind of rough edges and to start working on the pillars of your brand.
In itself, we have always had a hard time trusting. Imagine now. Some companies need to hit rock bottom to bet on this kind of tools, but you may still be in time. Some say that fatality teaches, but I, personally, prefer other teachers.
do you want to start your journey to new results?