This question arises from the current situation marked by a new paradigm implemented in the world of marketing. We are talking about attraction, the key element in the formula of the Inbound methodology. If you intend to immerse yourself in reading this article, I must warn you that you will discover different ways to attract potential customers through SEO techniques. We consider this an important point, since technology companies are increasingly competing to be the first in the ranks of innovation. It is a fact that not only depends on skills and knowledge, but the commitment and effort invested in the new possibilities offered by the Internet to be placed in the top positions of the search engine results.
are you ready to act as a magnet for your potential customers? It's time to start measuring your effectiveness by conversion.
Knowing the needs of our potential customers
Content occupies a fundamental place in Inbound Marketing strategies. It provides a unique value and is the main way to start working on attracting potential customers in the IT sector. We cannot leave it aside, as it will allow us to position ourselves on the web. Precisely for this reason, it cannot be just any content, but must be oriented to the buyer persona and to the moment in which he/she is in the buyer's journey.
Bearing in mind that before starting to create any type of content we must know the real needs of potential customers, the writing must always provide useful and valuable topics to attract visitors and convert them into leads or sales opportunities. When we create quality content, we generate a thread of union, affinity and empathy with users. They are the ones who decide to meet you. Content, in general, and words, in particular, create realities, realities that can turn customers into promoters of your company. We are talking about the power of words.
talk to them!
2 SEO techniques to increase organic traffic in the IT sector
who wouldn't like to improve the organic reach of their website? The problem is not so much in achieving it, but in doing it. Nowadays, there are several techniques for this, from the oldest to the most modern. However, sometimes we don't know which ones can work best for our company, or we simply don't know how to use them. This is a real concern among companies in the technology sector. Don't panic! We are here to present you the most appropriate techniques to use to attract your potential customers:
1. Define keywords
- Discovery phase: We must do a previous keyword research. Thanks to them, we can know that users are searching for us with words like: "Why is technology important in companies". They are identifying a need, and our purpose is to generate content that brings them real value when they search for posts like: "Benefits of technology in companies". Thanks to the keywords in the discovery phase, SEO traffic will be increasing.
- Consideration phase: At this point, the keywords we define have to be oriented to what the potential customer will be looking for, for example: "How to improve your company's technology".
- Decision phase: The potential customer needs to see real solutions, i.e., that you show and explain how your product works and how it can help them. We must take into account that our potential customers already know which solution covers their needs, so now their searches are much more specific than they have been so far.
Long tail keywords, or long tail keywords, are an essential factor for positioning content in search engines. Most companies focus on positioning a single word and repeating it countless times, even though there is no sense in doing so.
2. Internal and external links in IT sector content
Some companies live with the false prejudice that putting links on their blogs is a factor that makes them lose authority. However, they are not aware that they are making a mistake. Why? We explain it to you right now. Internal links are important for SEO for several reasons: they improve usability, because by having a link to other places on our website we are inviting the user to expand the information of the article they are reading; it decreases the bounce rate and increases the navigation time on our website; it allows Google to crawl our website.
External links, however, can sometimes increase user trust, as long as we are linking to authoritative places related to the topic in question. Thanks to this type of links, we can expand the information and improve our relationships with other places, especially if we are making content that is particularly responsive to quality.
Search intent: fundamental in SEO positioning
Starting to put these techniques into practice will allow your company to start working on SEO positioning and attract potential clients. However, in order to capture quality traffic we must bear in mind that current internet search engines are giving more importance to search intent than to the keyword itself. What does this mean? That the positioning of our technological website will depend, to a large extent, on the approach we are giving to our content.
Content that adds value to the reader's life. Yours will be meaningless if you can't find eyes to read it.
