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Discover Click Through and its importance in Inbound Marketing

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For the Google search engine the average click through rate is a ratio that shows how often people who see your free ad or listing click on it. The average click through rate can be used to measure the effectiveness of keywords, ads and free listings. The more the keywords, ads and listings relate to each other and to the business, the more likely people are to click on the ad or listing after searching for the keyword phrase. To increase the click through rate of your ads, you should optimise them to attract more interest from users and differentiate them from competing ads by giving them more uniqueness. It has multiple benefits, such as increasing the rate in Google Ads and receiving a reward or improving SEO ranking.

what do we mean by Click Through?

Let's get into it, click through or CTR measures the amount of users that clicked on a link or ad compared to its total impressions, which is the amount of times it was seen. Logically, the click through rate is one of the basic indicators to measure the effectiveness of a campaign in any digital marketing channel. The higher the click through rate you get, the more likely you are to earn more.

CTR is a KPI that measures the impact of a digital marketing campaign. It is part of your website analytics and is used to evaluate search engine targeting or SEO, as well as measuring the effectiveness of your advertising campaigns. It measures the latter, as CTR measures the ratio of clicks on a page's content versus the number of times that link appears in Google's SERPs. The click-through rate shows how often users viewing an online marketing campaign click on the link that is displayed.

According to Google ads the average click-through rate (CTR): is a ratio that shows how often users viewing a free ad or product listing click on it. The average click-through rate can be used to measure the effectiveness of keywords, ads and free listings.

CTR is the number of clicks the ad received divided by the number of times it was displayed: clicks ÷ impressions = CTR. If, for example, you have 7 clicks and 100 views, your CTR will be 7%. Each of your ads, listings and keywords has its own CTR, which you can see in your account.

The click-through rate can be viewed on your website in Google Search Console by going to the "Search Traffic" section, then to "Search Analytics" and finally to "Pages and CTR".

A high CTR is a good indicator that users find your ads and posts useful and relevant. Click through also affects the expected CTR of your keyword, which is part of the ad ranking. Remember, a good CTR has to do with what you advertise and on which networks. You can use click through rate to determine which ads, listings and keywords are doing well and which ones need improvement. The more your keywords, ads and listings relate to each other and to your business, the more likely people are to click on your ad or listing after searching for your keyword phrase.

To increase the click through rate of your ads, you should optimise them to attract more interest from users and differentiate them from competing ads by giving them more uniqueness. To do this, try to make your ad as visible as possible by using more prominent images or attractive text. In addition, the message should be relevant to the user you are targeting. You can also use calls to action to motivate users to take certain actions or learn more about the product or service you are promoting. Some calls to action could, for example, be: "Contact now" or "Get a discount now". Keep reading our blog, how to improve your click through rate .

Benefits of a good CTR

The importance of increasing CTR in Google Ads: CTR is important because it affects the quality score. Like other ad networks, Google Adwords offers a lower CPC (pay per click) if your quality score is high. This is a metric that is directly related to the quality of your ad promotion. That is, if they are relevant or if the landing page matches your ad. One of these factors that affect the quality score is the CTR. We can be sure that a high CTR percentage will help you to get a higher quality score and therefore a cheaper CPC.

Google believes that if the majority of people who see your ads click on them, it means they are relevant; however, if almost none of the people who see your ads decide to click on them, it may mean they are low quality or uninteresting.

Improve your SEO ranking: what is happening in SEO is similar to what is happening in Google Ads with CTR, as it is considered one of the most important SEO factors nowadays. The higher the CTR of a page, the better its final ranking will be. SEO headlines appear in search engines and are an important element to target and get more clicks. For this, it should contain the main keyword and should not exceed 70 characters. It is also positive, take care of the meta description, under the SEO headline. To work, it should have keywords, a strong CTA and be no longer than 148 characters.

The biggest benefit of a good CTR is that it allows you to attract high quality traffic. However, the higher your results, the higher your chances of getting more visits and conversions. This means that the more visits you get, the more sales or leads you will get.

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Because marketing is a chain, one success leads to another, like a domino effect. If the CTR is positive, the SEO can rank higher, which leads to: an increased conversion rate, gradually increasing customers and ROI. With this mechanism, all key performance indicators get a higher, therefore better result. This way the status quo of the company improves, as well as the personal brand or the preceding image that customers have of us. A good CTR result provides positive feedback on the quality of our website, as well as that of our creative, sales and marketing team and their ability to capture the attention of customers.

¡TE AYUDAMOS!

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