To know if your digital marketing strategies are working, you need to find the best tools to help you analyse your results. As you well know, any action that is not measured in marketing cannot be improved. That is why it is essential to measure and analyse the results of each campaign you do within your company.
Today we share with you a list of the best tools you should know to analyse the results of your campaigns.
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google Analytics
Impossible not to include this tool in the list. Google analytics is much more than web analytics.
This tool is free and Google makes it available to anyone who wants to register with it. It is integrated into your website and is responsible for the analysis and monitoring of this, with it you can monitor the profile of who accesses your page, the location from where they do it, the device they use, which page is the most visited, etc.
Using Google analytics you know the origin of your leads, and knowing this data you can focus your resources more efficiently. By observing and analysing the data, you know your website better so you can make better decisions.
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hootsuite
Hootsuite is the most powerful social media analytics, monitoring and scheduling tool currently available, with a free version and a premium version with different plans depending on your needs.
Using Hootsuite you can calculate the return on investment or ROI, record the conversations that people make about your brand, track the performance of your content, interact and create conversation without leaving the tool or monitor the impact of your publications. In addition, you can integrate platforms such as Google analytics to make it even more complete.
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ahrefs
Ahrefs is a very complete SEO tool, which will help you increase traffic to your website and is also perfect for your content and social media strategy.
This platform excels in working with backlinks, although it offers different functions, such as analysing links, social networks and your competitors' campaigns. Ahrefs is also an auditing tool and monitors your website's performance, as well as making a comparison with your competitors.
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sEMrush
If you want to work in the world of Inbound marketing this is your ideal tool, especially for content marketing strategies.
It is a tool to improve your search engine positioning, either paid or organic, i.e. working on SEO. Among its advantages is the search for new keywords and allows you to study and understand your competitors, such as what type of advertising or keywords they use.
SEMrush is a paid tool, you can try it for a while for free, but then you will have to hire it.
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hubspot
Like the previous one, it is essential to know all the details of a strategy based on the Inbound marketing methodology. It is one of the most complete CRM platforms for marketing automation nowadays.
Thanks to hubspot you can create your buyer persona, which is an essential part of your marketing campaigns. This platform tracks user behaviour to tell you what they like, how they contacted you, where and how they interacted with you, etc.
It helps you to improve your SEO, thanks to the fact that it helps you with the study of keywords, tells you how to use them and how to distribute them throughout the content, but it also has other options, such as analysing your page to find out if it is well positioned.
It is a tool that facilitates the work of a community manager, so if this is your job, go for it. For example, it helps you to adapt a message to suit each social network. If you work as a CM, you know that you cannot publish the same copy on all social networks.
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search console
Another free Google tool that will help you analyse the metrics and performance of your website. If you have been in the digital marketing world for a long time, you probably know it from webmaster tolos.
It's free, just like Google Analytics, and this platform allows you to understand how your site works in its entirety. It's perfect for monitoring content, the keywords that generate the most traffic, organic positioning or SEO, you can monitor incoming traffic, measure the conversion rate or CTR, etc.
What stands out the most about Google search console is that it helps you to detect errors and security problems, which helps you to have a more secure website
This tool was created to help webmasters, but nowadays you don't need to have technical knowledge to use it.
Throughout this article we have presented you with a short list of the best tools to analyse the results of your campaigns, but now it's time for you to use them on your website.
Each tool focuses more on one aspect or another, it's all about trying which one best suits your objective, and like everything else, which one you feel more comfortable working with. What is clear is that these digital platforms will make your work much easier. Besides, you don't need to spend a lot of money to manage your business correctly.
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