what do you do when you get an eyelash in your eye? You put your hand to your face, investigate the area, stand in front of a mirror and ask the first person who passes by for a loud blow. You lose visibility for a moment and feel strange in a blurry world. Everything stops making sense in a matter of seconds.
Now, transfer this situation to companies that do not have an online presence. They simply do not exist in the eyes of the user, they are not blurred, they are not opaque, they are not visible. That is why Occam brings you a tool that will be essential for the future.
Are you ready?
what does digital marketing have to do with Star Wars?
Digital marketing sometimes resembles the Star Wars saga. As we discover and delve deeper into SEO, Twitter, Facebook and video, we realise that the universe is increasingly made up of visual elements that guide, create and present what is most significant about each brand. All of this is happening under the passive gaze of many businesses.
where does this audiovisual pill come from?
Short and impactful videos, THAT'S THE KEY. And that's why many video professionals specialise in the production of audiovisual pills. They create, develop and design, going even beyond simple communication, do you know why?
- Because they create simple and effective audiovisual content, and develop it strategically.
- They are perfect for retaining the most important information in the user's memory.
The incorporation of small recordings on company websites helps them to improve their visibility and customer service. They are perfect to establish the basis of knowledge and to go deeper into specific topics in a short time. They are called 'pills' because they are compressed information.
They have been in vogue for a long time. In 2015, information pills were already being talked about as the new trendy format. We saw it on TV and in digital media. Companies have joined the trend because they prefer to live it before someone comes to tell them about it.
If you want your customers to learn quickly and in an entertaining and effective way, go for audiovisual pills.
A picture is worth a thousand words
And a video is worth more than a thousand images. We could never imagine that a saying could be so right. There is no text more creative and original than the audiovisual one.
We are all drawn to expressions anchored in customs, and this quote could not be less so. The image captures in a single impact. It is viral. It is inspirational. It positions and invites you to look around a little more. They are a perfect complement to marketing strategies and facilitate understanding in a myriad of aspects.
Create them, make them available to your audience and make a good collection of short videos available to them. You are in the perfect place to boost your visibility.
It's ideal for targeting your audience. Things always happen for a reason, and audio-visual pills are an attractive resource for today's consumers. They want answers to their questions, solutions to their problems, and options for their needs. But they want it here and now.
how are you going to tell them that you have what they need? How do you plan to show them who you are? What about your products and services? Where does that leave them?
Customers don't want to know you, they want to know what you have to offer them, and what better way to do that than with a simple and effective solution.
Small pieces can do big things.
