what's the point of having the best products and/or services on the market if you don't show them to your audience?
The way companies show what they want to sell is fundamental in capturing the attention of consumers. Your potential customers are out there waiting to see what you have to show them, so why not take advantage of this opportunity to make the most of your potential?
It's no longer enough to present a catalogue of products and services - consumers need something more, and the way you approach them can change everything.
what is thiseffective technique?
As it couldn't be any other way, and taking into account the times we live in, the technique we refer to in the title of this post is video marketing. Its real character, its closeness, its trust, its capacity to arouse interest, its simplicity and its humanisation make it a very effective tool for brands.
And best of all, it does not require large investments or outlays. There are agencies and specialised professionals capable of helping youquickly,cheaply and easily. Starting to use this technique is easier than you think, and even easier for users to consume. What's more, did you know that 9 out of 10 internet users consume the videos of the brands they follow on social networks?
All companies should take advantage of this phenomenon, because there is no more effective way to make the message conveyed memorable and clear to consumers.
what options do brands have when it comes to video?
Presenting their products and services is not the only reason why they could join the video revolution. In fact, many brands also use them to show their values, their facilities, their staff, and, in short, their corporate culture and philosophy. In this case, we would have a corporate video in every sense. A business card, a showcase in audiovisual format. But let's not forget internal communication. Departments such as Human Resources can also take advantage oftraining videos to instruct employees. Marketing can use video tutorials to explain some functionality of the product or a specific service. There are also microvideos for the blog, to address a topic of interest or accompany some written content; and event videos, in which companies give visual coverage to an event.
There is an infinite number of options for the use of video by companies. Which one do you think of?
Themost usedplatformsfor avideo marketing strategy
Few internet users today are unaware of the YouTube tool, but the truth is that it is not the only platform used: Vimeo Pro, Brightcove, Ooyala or Kaltura have also served as an alternative for different brands due to the professional nature and the advantages that some of them offer.
Following the rise of video, social networks such as Facebook and Instagram have made a strong commitment to its presence, which has led to video formats evolving and transforming in line with the needs of users. Now, audiovisual professionals no longer have their sights set on personal computers, but also on social networks and smartphones.
Taking advantage of video marketing is an arduous task for those who do not have the necessary knowledge, but if they put themselves in the hands of specialised agencies they can promote their products and/or services. They have an incredible potential, and it is a pity that many companies do not show it due to their lack of knowledge or fear of leaving their comfort zone.
The social attraction of video marketing is undeniable, as are its benefits for the audience: the duration of its effects, the creativity of the message, its quality..
