Many lawyers believe that they do not need marketing in their strategies to attract new clients. They believe that having a good brand image and doing quality work is more than enough. However, betting on legal marketing and, specifically, on inbound marketing to develop your brand strategy is a safe bet. Nowadays, with the large number of technological innovations that exist, investing in legal inbound marketing is a way to position yourself at the top. Why? We will tell you why in this post.
Legal marketing is a broad term that can encompass many ideas, but it is not difficult to define or understand what it aims to achieve. We could say that legal marketing is the set of communication techniques, advertising, public relations on social networks, direct marketing actions and the practices of lawyers to attract new clients.
In other words, what legal marketing, and more specifically legal inbound marketing, seeks to do is to apply inbound marketing techniques to the legal sector to help law firms attract new clients or retain existing ones, and the definition of legal marketing includes any activity to develop the law firm's business, to increase its revenue and, in general, any effort to get more clients for the firm.
Nowadays, law firms also rely on client acquisition like most companies, and what is a good strategy for client acquisition? Yes, inbound marketing!
Inaddition, the legal and legal sector in general is a sector that still has little digitisation today. That is why law firms need to get their act together because, like companies in any other sector, positioning themselves on the internet is a safe bet. Users will search the internet for opinions about the different law firms they are interested in, contrasting the reputation and opinions of each one to assess the quality of their services. That is why if they are not on the internet, people will find it more difficult to find opinions about them and therefore, they will probably end up choosing other competing law firms.
Therefore, applying inbound marketing techniques to legal marketing can help to solve this problem and bring clients closer to our business. If we remember, inbound marketing is based on a methodology that combines different marketing and advertising techniques to attract clients, providing value in a non-intrusive way. Its main purpose is to contact users who are at the beginning of the purchasing process. From that moment, it is about accompanying them, offering them exclusive and personalised content for each of the phases of the purchasing process and their profile, until the final transaction and subsequent loyalty .
The first thing we have to do if we want to implement inbound marketing with legal marketing is to design the measures that will be useful for attracting customers in this process and then to know how to follow a series of steps to facilitate the process of attracting new users.
We can distinguish, in the steps to follow, eight different phases through which the client will choose us regardless of the competition. Let's take a look at them!
Implementing legal inbound marketing in your law firm is a good option to reach more people in a much more professional and personal way. All businesses must know how to keep up with new technologies and always choose what is best for the client and for the brand itself.
If we implement inbound marketing we will be giving users the prominence they deserve to become future clients. If they do, we will also win. Therefore, betting on inbound legal marketing is the way to win for everyone: both clients and the firm itself.
are you interested in implementing inbound marketing in your law firm but you have doubts? We are here to advise you, so get in touch with us!