The Inbound methodology is intrinsic to a chain of functions, actions, techniques and elements that are generated by marketers to achieve their objectives, objectives aimed at generating business opportunities and branding. So far, we have talked about calls to action (CTA) andlanding pages. Now, it is time for IT companies to learn the necessary knowledge to know how to answer the following questions: What is a thank you page, what is its function, why should IT companies use them, and why should they use them?
come on, don't get left behind!
what is a thank you page?
If there is one thing companies can never have too much of, it is knowledge. No matter how much they know, no matter how much they accumulate, no matter how much they learn, it is never too much. Knowledge is always good", they say. In that sense, companies in the IT sector should acquire the necessary guidelines to understand why it is important to use thank you pages on their websites. To begin with, let's take a look at what this concept means.
A thank you page is nothing more and nothing less than the place to which prospects are directed after clicking on a form submission on a landing page. The process begins with a piece of content accompanied by a CTA or call to action where they click, are directed to a landing page, fill in the form fields, submit the form, and finally, wham, they are directed to a thank you page where they are delivered the content offer that prompted them to continue the process.
what is their function?
Thank you pages are the optimal time and place to be thanked, as the name suggests, and receive the content of the offer. It is not just any content, it is additional and provides special value, because if you have reached this point it is because what you have read has convinced you. However, thank you pages are a perfect opportunity to return your prospects to the navigation menu, because remember that on the landing page it was convenient to omit it so as not to divert their attention. Thus, if we have to specify what is the main function of these thank you pages we would say the following: include a download link of the offer for which you filled out a form.
How to make a landing page efficient in the IT sector
have you ever wondered why a thank you page is more useful than an online thank you message? Turning your thank you page into an opportunity is possible. Making it do its job properly is a journey that requires a number of steps to be taken into account:
- Encourage the exchange of the offer, deliver it or create expectations about when they will receive it. Remember that your sales opportunity has placed their trust in you by leaving their details in exchange for an offer. It's time to do your part!
- Include words of thanks for contacting your technology company.
- Possibility to add additional and related articles.
- Ability to subscribe to the newsletter.
- Include a link for sales opportunities to access the offer.
- Show the navigation menu of your website. You will want to make your leads scroll down your page after they have converted. It is a good opportunity to get to know your company.
- Use the thank you page to guide your leads to continue their buyer's journey.
- Include some social media options, either with share buttons or from your company profiles.
why are thank you pages important?
Thank you pages close as well as start a process, i.e. they are the point of contact between the content offer and the sales opportunity, the moment when your leads finally receive the offer. This is where you show it to them, the place they wanted to get to. The mission of these pages goes beyond showing that the form-filling exercise has been done correctly. Thank you pages are important for IT companies for more than just that. For example:
- They provide additional content and allow sales opportunities to continue in the buyer's journey.
- They allow you to extend your reach on social media.
- They retain the user, because if you manage to use them efficiently, you will be able to ensure that the visitor does not leave your website.
- Possibility of advancing in the funnel.
- Get to know the user better, as you can use the possibility of monitoring the behaviour of visitors on your thank you page.
take advantage of the opportunity to get to know your sales opportunities!
Thank you pages provide a perfect opportunity to get information about the user's preferences, or even their real interest. Precisely for this reason, it is important that companies in the IT sector take advantage of all their possibilities. They should reflect clearly and concisely when and how the sales opportunity will be contacted. To do this, it is advisable to use titles such as: "Thank you for registering! We will call you in 2 days". In this way, you will be generating commitment and trust in the user.
If you now know why it is important to create landing pages for IT companies, and how to use them efficiently, it's time to get started.
