Remarketing is the advertising method based on ads that will only be seen by people who have previously visited your website. It tries to recover the interaction with users who have not yet registered or purchased. The goal is to accompany them to the purchase process. It is about your precepts and leads becoming customers. This task falls to the marketing team, re-engaging the audience that is in the process of interaction.
This strategy, also known as retargeting, basically involves creating personalised advertising campaigns for users who have previously visited your website, e-commerce or other content. If you want to continue reading about remarketing from the Google Ads tool, read our blog article.
As soon as they are aware of your website or social networks, they have overcome the attraction - it is clear that they are interested in something about your company, find out what! As a customer attractor, it is your turn to interact. In a calm way, an invasion can provoke a rejection. We will show you different methods that can help you.
Keep in mind that the target of remarketing are not new customers, but existing ones - so, most likely they are familiar with your company - in this way, you take care of your link with them so that they continue to trust you.
Keeping your customers up to date with all your news is crucial. Moreover, you must do it in a totally personalised way, as you know their preferences. It is very important that you show closeness and humanity, so that they continue to feel special. A very simple but successful way is to remember their name, some of their details or recommend products or services based on their previous purchases.
Another case may be users who know your website or social networks, but have not yet started their buying process. This type of audience is at the stage about to enter the decision phase. These users are likely to click on an ad that redirects them to the landing page. So it is important that our page is adequate - you do not invite anyone to eat at your house if it is dirty, right? - landing pages play a key role in the conversion rate, because it produces very good results. They have a great ability to increase user traffic.
Retargeting is easy to combine with other marketing strategies such as blogging, content creation, advertisements... The results obtained are fast, effective and targeted and, most importantly, they focus on increasing sales and conversions as well as leads. One of the main objectives when starting an Inbound Marketing campaign is customer loyalty.
The more your customers get to know you in depth, the closer and more loyal they will be to your brand. This is promoted with a bond of trust, so you have to keep in touch periodically, so that they remember you - or, at least remember the experience with you. Continuity should not be confused with intensity, it is crucial to limit the amount of times our ads are shown to the same user. If you do not control this, your ads can have a negative impact on users and make them get tired of your company.