If you use Instagram, Tiktok or any other social network, you've probably received a push notification on your smartphone. If so, you already know what a push notification is.
This type of marketing strategy is very common to see on social networks, but they don't only exist on social networks, as these notifications are widely used on mobile apps and websites, and have become an important tool to improve conversion rates .
Read on to find out more about what push notifications are and how they can improve your conversion rate. Don't miss out on this reading!
what are push notifications?
Push notifications are instant messages sent by a server to an application or website. In other words, they are the notifications that a user receives on their device, whether they are using the app or not. The user has to accept beforehand that they want to receive these messages. The purpose of push notifications is to generate an alert on the user's device.
To give you an example: whatsapp message notifications. Your phone turns on automatically when a message is sent to you and you can preview it without having to enter the app. It is something that you probably see every day but you didn't know its terminology in digital marketing.
This strategy is very common for smartphones and tablets, but you can work with them on the web, and now that it is on the rise, on smartwatches.
what are push notifications for?
Their objective is always to attract the user's attention. They can communicate different messages, whether they are updates,promotions,news about your products or services, or simply communicate news (a like, a new post, a new message, etc.).
These notifications can manifest themselves in different ways, with a vibration, alert, sound, depending on the customisation made by the user, as mobile apps generally allow customisation of how to receive notifications. They can also be displayed in the form of a banner, a window can be opened, etc., but without losing the objective: to capture the user's attention.
Advantages of push notifications
One of the main advantages is that they allow you to see the notifications instantly, and in most applications even without the need to access them directly. It is an easy and effective way of attracting attention, because users are increasingly impatient, and push notifications help them to know the content of the notification in just seconds. The information they receive is personalised, and messages that are not of interest to the user are not sent.
Another benefit is battery saving, and we know that this is sometimes important. You don't need to open the apps to receive information, so you don't waste your smartphone's battery to navigate through them. Most of them pop up on the screen and without the need to unlock the phone, you can see the notification in seconds.
how to improve your conversion rate with push notifications?
If you have a brand, it is clear that one of your goals is to reach your audience and get them to convert on your website or app. Techniques such as push notifications help you do this. The main objective of this strategy is to capture the user's attention, so it is perfect for connecting with them.
Push notifications serve to alert the user, for example, that everything on your website is discounted by 20%, a new launch, or simply that you have a message. There are many examples that you see every day of this type of instant messaging, whose purpose is a reminder.
But be careful with Spam, if used in excess you can cause the opposite effect and get the user to get tired and delete your application or leave your website. You have to encourage the customer to perform an action and to do this you have to get their attention first.
A notification that there is a discount in your shop for a limited time will have an increase in CTR, as the user out of curiosity and interest will enter to learn more. And it is much more likely that this will perform an action in your business. Because creating urgency is a trick that works, limited and exclusive campaigns are campaigns that increase the click-through rate.
Sending these messages is perfect for specific campaigns, such as Black Friday, Christmas or special days, such as Mother's Day. Take advantage of the increase in the use of mobile phones to use this technology in your apps.
Segmenting your users would be another way to improve your conversion rate. Don't send the same notifications to all your customers, because not all of them are interested in the same thing. You are more likely to click on the notification if the user is interested in what you offer.
For example, if you have a sports fashion shop and soon there will be an important race in a city, send a notification segmenting your customers by their location and tastes. If you send it to a user who lives in another city and the sport they practice is swimming, they will not open the notification because they are not interested in it.
Finally, we recommend using more visual elements, such as an image or emojis. If your idea is to promote a new product, adding an image to your notification increases the chances that users will click, it has a higher click rate than those that only contain text. The same goes for the use of emojis, they are an easy way to highlight a text and attract the user's attention. But be careful, like everything in this life, too much can be tiring, and make sure that these emojis are related to your message, do not use them in a haphazard way.
Throughout the post you have been able to read about the advantages of using push notifications for your digital marketing strategies. Now that you know what this type of instant messages are, what they are for and how they can help you increase your conversion rate, we encourage you to create your own and try them on your brand.
we hope you enjoyed this article!
