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what is a virtual tour?

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an event? An exhibition hall? Hotels? Tourist businesses? Iconic spaces? A restaurant? A museum?

Whatever your site is, there is no excuse for your audience not to visit it from anywhere in the world, and without leaving home. We know there is nothing like getting off the couch, packing your suitcase and making your dream trip come true, but considering that the pandemic caused by the coronavirus has postponed millions of plans, why stay with the thorn in your side when you can travel virtually?

You heard right, because the virtual tour has become the preferred option for dozens of museums, archaeological sites and other tourist attractions so that you don't miss out on your visit. All your audience needs is a device with an internet connection and the desire to travel around the corners of your company.

let's see what the virtual tour is all about!

Defining the virtual tour

A tour with panoramic images that cover a 360º view of space to navigate from one point to another. No more, no less. This is possible thanks to virtual reality technology that allows users to immerse themselves in sequences whenever and however they want, as well as to travel to worlds they have never dreamed of. Because beyond video capture, there is the construction of artificial places to generate immersive experiences.

Virtual tours are an easy, fun and interactive way to see a place in all directions. All you need to do is move your mouse or put on virtual reality goggles. You'll feel part of the journey.

did you know that virtual tours are one of the most visited sections of any website? Do you know the potential and possibilities for your business?

Tell us and we will solve your doubts.

5 features of the virtual tour

A virtual tour is the ideal way to present your company's facilities without the need for the user to download or use additional software, thanks to its main features:

  1. Tours can be viewed on any device, from a Smartphone to a Tablet or a computer.
  2. The quality of the photographs and the 360º panoramas will allow users or clients to get to know even the smallest details.
  3. The 360-degree panoramas can be interactively linked to other images.
  4. Virtual reality technology allows the virtualisation and publication of any kind of place or space.
  5. The process begins with the photographic session of the rooms that you want to show to the public, continues with editing and publication, and ends with the immersive experience, sharing it on social networks or embedding it on the business website in a simple way.

ready to launch your first virtual tour? Find the ideal team to help and advise you in the process of verifying, claiming and improving the public profile of your business. It is the most attractive form of advertising and the best letter of introduction for your company.

Make your business more attractive, more dynamic and stand out from the competition.

why offer virtual tours in times of pandemic?

If you're wondering what one thing has to do with the other, you're in the right place to find out. Covid-19 has hit companies hard, and they are feeling its effects in the form of financial losses, business closures, difficulty in showing their facilities, etc.

The virtual tour arrives as a sure vaccine to generate immunity against the crisis, or at least to reduce its economic effects. Now that we see how our ability to travel has been limited by the health emergency, companies have taken a step forward in R&D&I investment to offer alternatives.

The most original ones:

  • First Airlines. The Japanese company has embarked on its journey through 3D glasses to simulate flight, planning excursions to emblematic places. A journey without transfer that begins with access to a comfortable aircraft cabin, with safety distance and the possibility of seeing the clouds through the windows. An ideal simulacrum for embarking on your flight. It also includes a gastronomic experience.
  • Virtual tours in museums: The situation forced the closure of museums during the first months of the pandemic, as well as bars, restaurants and all types of non-food shops. The measures did not leave culture lovers without tours, as 10 museums around the world offered virtual tours, including the Prado Museum, with the #PradoContigo initiative; Pinacoteca di Brera, in Milan; the Acropolis of Athens, in Greece; and the Louvre Museum, in Paris.
  • How is this possible? Thanks to Generali's initiative with virtual tours. The aim is to implement the tours in the management ofbusiness analysis and adapt their visits to the client's needs and available means.

Undoubtedly, the trend in virtual experiences facilitated by technology is booming for both companies and their customers. You only need to take a look at the advantages it brings to all kinds of sectors:

  • Training: Faster learning, cost optimisation and optimisation.
  • Experiential marketing, increased sales and improved communication.
  • Tourism: Facilitates public interaction with tourist areas and builds trust.
  • Real estate: Virtual tours of homes that have not even been built.

Now that we have reached the end of this post, we have no choice but to reflect on the impact of the virtual tour on companies. Its use and investment is expected to increase as a sort of side effect of the Covid crisis. And it will be clearly visible in the ways we communicate, travel and even buy.

We understand and know the potential of virtual reality and the business possibilities it brings to your company. Ready to discover them?

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