It is always said that in order to have a good SEO strategy, one of the most important elements that you should take into account and add to this strategy is a blog within your website. In this post we explain how a blog can help you and what other ways it can benefit you within your marketing strategy, if you still don't have a blog within your website, keep reading!
A blog is basically a digital tool that allows companies and users to be in contact and share information or solve doubts, it is a very important communication channel.
A blog is a tool that can be of great help in the promotion of our brand, as it serves to position our website in the different search engines, since the content that is published in this is the one that will help the buyer to continue during each stage of the sales funnel by resolving their doubts.
In short, the blog has become a fundamental pillar for any marketing or social media strategy, online publications of articles related to the products we sell, are here to stay.
Now that we are clear about what a blog is, we are going to give a series of tips that will help to increase the traffic of customers coming to your website.
The presence of blogs within the website is increasing, there are still many websites that lack it, but these are a small percentage, not having a proper online presence can be a total disadvantage against your competition, taking into account that they are also increasingly digitised.
So, what are the benefits of having a blog?
There are two ways in which you can position your website on Google, on the one hand there is SEM positioning, which consists of positioning the page through paid advertisements, which involves investing a certain amount of money but gives immediate results. On the other hand, there is SEO positioning, which involves positioning your page organically and is done by generating valuable content.
If you want to improve your SEO positioning, having a corporate blog is the best tool by which we can generate the content that will position us in the top positions of Google. For this we must generate a large amount of content and that this is of value, without forgetting to establish a content calendar in which we are constant and have a good defined strategy.
Thanks to the blog we are attracting traffic to our website, but it is not just any traffic, but quality users, when dealing with a particular topic we are limiting our audience, only people who are interested in our sector will enter, which means that only our potential customers will come to our page.
The objective of having a blog is to get as many visits as possible to the articles we have published. But this is not the most important thing, the most important thing is to convert as many of these visits into leads, it is useless to have 500 visits a day if none of them convert. We need them to perform the actions that interest us.
In conclusion, the blog is an indispensable element within your marketing strategy, especially if you want to have a good SEO positioning within Google, do you still not have a well optimised blog within your page? What are you waiting for to get all the benefits it brings you?