If you have an online business, the words SEO and SEM will be the order of the day within your digital marketing strategy. Most of the traffic that moves on the internet comes from search engines, users make queries about the information that interests them. So improving positioning has become the main objective for ecommerce. To achieve this there are two very different tools, on the one hand we have SEO positioning and on the other SEM positioning.
have you still not decided which one is better for your business? You are in the right post, here we will show you the differences between one and the other and everything you need to know to choose one or the other.
SEO stands for Search Engine Optimization and corresponds to the natural or organic results that appear when searching on the internet. In other words, SEO consists of all those links that appear in the first positions of a search engine after the sponsored ads, if there are any. SEO positioning consists of a set of techniques focused on getting a website to be as high as possible when a user performs a search on Google.
To appear at the top of the search engines we are at the mercy of the google algorithm, which is a mathematical formula that positions millions of web pages every second. Although it is not yet known with certainty what this formula is, there are several keys that have a great impact on web positioning. So to achieve a good SEO positioning there are many specialists in this area of marketing that can help you attract more traffic to your website.
The main problem with organic positioning is the high competitiveness that exists on the internet and that every day is increasing, so every time companies are looking for how to achieve a good organic positioning without having to invest in advertising. But this does not mean that with organic positioning nothing is invested, it is invested in time and effort to achieve the same as SEM without paying.
SEM positioning seeks the same results as SEO positioning, to be at the top of Google's search engine results, the difference is how to achieve it. This traffic is not organic, but paid, which means that it requires a commercial transaction to be put into action.
Your website will appear at the top of google as an advert, this may seem unattainable for small businesses, but it is not as expensive as it sounds.
Setting up an SEM campaign is very simple and within the reach of any company, especially because it can be customised, i.e. as a company you decide the duration and the cost, your investment will be controlled.
Google says that paid ads take between 20% and 30% of the traffic, so it is an investment that will not only position you instantly, but will also guarantee you that user traffic.
This is the big question, which of the two positioning is better for my marketing strategy, not investing money but time or the other way around? Read on and we will solve all your doubts.
There really is no absolute answer to this question, depending on your company, your needs and your objectives, one positioning or the other will be better, so come and see the advantages of each one and decide for yourself.
Organic positioning has an advantage over paid positioning, and that is that putting effort into your strategy to the point of getting a good position in google by your own means, makes users believe in you more than in a company that has decided to pay without any effort and is the first regardless of its content.
All this does not mean that you should choose only one strategy for your online business, it is also applicable to use both strategies, you can combine them to optimise your positioning in search engines to the maximum. With this information you will already know perfectly which positioning suits your business best, so do not wait any longer and get to work with the positioning of your website.