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Occam awaits you at OpenExpo Europe 2022

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The ninth edition of OpenExpo Europe 2022, the leading business event in Innovation, Digital Transformation and Open Source, is here.

The event will take place this Thursday 30 June in La Nave (Madrid), with more than 3,500 professionals and more than 400 companies from the IT sector looking for new business opportunities, networking and technological dissemination.

At Occam Agencia Digital we don't want to miss it. We will talk about the adaptation of the digital strategy of companies in a presentation by our Sales Director, Javier Gutiérrez. Join us and don't miss it!

Key details of OpenExpo Europe 2022

One of the most interesting editions of OpenExpo Europe is approaching. The event is oriented to technological innovation issues on the agenda of any business:

  • Innovation
  • Cybersecurity
  • Digital transformation
  • Blockchain
  • Open Source
  • Cloud
  • Artificial Intelligence
  • Big Data
  • IoT
  • Smart Cities
  • EdTech
  • Fintech

The agenda is extensive and is expected to attract around 3,500 technology professionals from all profiles and industries, with more than 250 national and international speakers ready to bring to the table the latest developments and trends in the areas of industry, business and research.

They will discuss in the different areas of the venue: more than 7 conference rooms and more than 4,500 commercial interactions. You can find all the information on the OpenExpo Europe 2022 website.

The activities will take place in the different areas, you can find all the information on the OpenExpo Europe Madrid website.

do you already have your plan?

Congress highlights

The speeches, debates and official stand areas will not be the only protagonists of the event. It will be a full day of conferences, keynote speakers, practical workshops, demos and many other parallel activities. Here is a preview:

  • Woman Leader Talks: Dissemination and presentation of activities aimed at supporting diversity and the fight against the gender gap in the technology industry.
  • Community & Partner Village: A unique opportunity for partners and Open Source to connect with their community.
  • Tech Hackathons- A coding competition for software programmers, designers, marketers and other groups to get collaborative development underway.
  • Open Awards: The most important awards in the open technologies sector, where companies and personalities that promote Open Source and Free Software technology solutions are recognised.
  • Open Talks: A conference space in the exhibition area for the presentation of different topics.
  • Open Live Labs: Interactive areas to showcase the latest developments in Robotics, AR, MR, XR and VR.

And that's not all, read on.

Occam Digital Agency at OpenExpo Europe 2022

The Occam team will be at the biggest Congress and Trade Fair on Business Technology Innovation in Europe. Our goal is not only to enrich ourselves with a professional environment from all industries, communities and companies, with profiles of all kinds, but to contribute our grain of sand on the side of adapting the digital strategy of companies to change.

what will we talk about?

The digital world is changing rapidly and is no longer what it was a decade ago. Our Sales Director, Javier Gutiérrez, will present the paper "Have I adapted my digital strategy? in which he will introduce key aspects of the digital ecosystem of companies:

  • The new reality of customer-oriented marketing.
  • How to approach new customers without sounding desperate to sell.
  • Automation, but with tailored messages.
  • How to avoid internal information losses that make it difficult to follow the strategy.
  • How to boost marketing and increase sales in a natural way.
  • The customer experience as fuel for the digital strategy.
  • The delight phase, key to increasing customer loyalty.
  • Getting the most out of analytics and data to make better decisions.

You will be able to find out all the details from 12:40 to 13:10, in the Open Talks area and the Google Cloud Room. We will try to answer the main questions businesses have about adapting to the digital reality: How and why adapt? How to reach the new consumers?

where can you find us?

Occam Digital Agency will be represented at stand number 33 of the fair. Daniel Collado and Daniel García, Managing Partners of Occam; Marta Jiménez, Marketing Director; and Business Developers, Jesús García and Jorge Bermúdez, will be available to chat in this space.


have you been left wanting more?

This is just a spoiler. If you want to know all the details of the latest technological and digital news for companies, don't miss our appointment. We are waiting for you this Thursday 30th June at OpenExpo Europe 2022!

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