8 key tips to successfully publicise your event.
If we intend to hold an event, it is important that it reaches as many people as possible, as these types of company events are usually aimed at publicising the company or the products and services it offers, with the aim of building loyalty among existing customers or attracting new ones.
For this to be possible, it is of vital importance to use a good dissemination methodology, whether it is for an inauguration, a corporate event, a fair, a gala, to sell or generate brand image, etc.
Today we give you a few tips to spread the word about your event successfully:
1. Post a video of previous events
In case it is the first event your company is doing, this option is not viable, however, if it is not the first event you are doing, this method can help you to let users know approximately what the next event will be like and generate interest.
2. Create a website for the new event
This technique will give you the opportunity to inform the public in the best possible way before the event, giving it importance with an exclusive website. You can include several sections such as the topics that will be discussed at the event, news, who the speakers will be, where it will be located and how to contact your company. This way it will be much easier for customers to be interested in attending.
3. Spread the word on social networks
We already know how important social networks are nowadays, so it can also have a lot of impact that before the event, you make it known through them.
It is important to find out what kind of audience might be interested in attending so that you can interact with them through Facebook, Twitter, Instagram, LinkedIN, sharing information, answering their questions, comments and motivating them through raffles for free tickets, for example.
Another method that can help you a lot to locate and position your event on social networks is by using a hastag, such as #OccamEvent2017
4. Send press releases days before the event
This can give you good results, as it is possible that your event will appear in other specialised media or will be more talked about on Social Networks.
It is important that you send press releases several days in advance of the event for best results.
5. Video your event and broadcast it
Nowadays, as we already know, great importance is given to audiovisuals as they are what arouse more interest in users. That is why it is of vital importance to publish on the web and on Social Networks what photographs and videos of what happens during the event in order to share content with your followers.
6. Collect all the information generated from the event
After gathering all the information, after the event, compile the most relevant information to publish it on the company's blog, website and Social Networks. For this it is important that a good filming has been carried out during the event accompanied by written information.
7. Send newsletters with information about the event
This will help your attendees and clients not to forget about your event after they have gone. You can give them a brief summary of the event.
8. Survey attendees after the event
This technique can be of great help to know the opinion of the public and know what they thought of the event. It can be done both through social networks and through emailing.
At Occam we record videos, edit them and help you to spread your events through the web (wed design, social networks, press releases, newsletter) so that they reach wherever you want. We will take care of everything to make your event a success. Here we leave you a sample.