Callao City Lights and Wildbytes have presented in Madrid the first permanent Augmented Reality platform to be launched in Spain.
First permanent Augmented Reality platform in Spain
This initiative is the result of an agreement between Callao City Lights and Wildbytes, an agency internationally recognised for its technological innovation actions
Launched just a few days ago in the busy Plaza de Callao, this tool will allow brands to use the latest advances in VR technology for their advertising actions on the outdoor screens of the Callao Cinemas in Madrid.
This new digital platform allows you to see in real time what is happening in the square, but transforming it into the brand's universe, so that people in the Plaza de los Cines Callao can see themselves on the screen while an extraordinary event occurs, produced through augmented reality.
Thanks to this technology, it will be possible to announce live events (sporting, cultural, etc.) or weather factors, make the public interact more on social networks or connect with e-commerce platforms.
Don't miss Callao Cinemas to see the live image of the square with virtual elements, transforming the real world around you into an interactive and digital universe.
Don't hesitate and join this incredible Augmented Reality adventure with Occam Agencia Digital.
