It's amazing how quickly users get attached to the videos that companies launch as part of their marketing strategy. It's incredible how these pieces excite and entertain them. And you know what, you too have a lot to tell and talent to spare, so why not jump on the bandwagon of audiovisual production?
and you know what? You too have a lot to tell and talent to spare, so why not jump on the audiovisual production bandwagon? There's nothing to worry about because you've got art in spades. Imagine what can come out of it.
what is audiovisual production for companies?
Many companies have left video on the back burner for some years (and still do). They thought (and still think) that they could achieve all the objectives of their marketing campaign without it. You have to be crazy to think that... Especially, considering the times we live in, in which we carry our mobile phones in our pockets, we rush from one place to another, we want the information here and now, and if it is in visual form, the better. The less effort it takes, the more we will like it.
Let the screen do the moving, right?
Audiovisual production goes from the moment we have the idea to the final recording. Some companies have taken advantage of these trends to offer them in the form of video marketing to brands. Your competitors are already using video in their strategies. And now it's up to you to decide what to do.
Corporate video is trending
And you know how it is with trends, if you don't join in you look like the odd one out. This time it's not about oddities, it's about advantages and realities. Things are clear and hair is on fire.
If 81% of brands are currently doing video marketing, according to HubSpot, what are the other 19% doing? Audiovisual content is ideal for reaching new, and not so new, generations, and connecting with them in an emotional, fast, direct and adapted way.
Videos are already part of the online marketing tools based on the audiovisual image, and there are so many options that video offers us that we are unable to imagine marketing today without its presence.
The ease with which they go viral and are consumed on blogs, websites and social networks means that brands can increase their visibility and resolve doubts with all the art and creativity in the world.
So it's safe to say that video marketing is a key trend nowadays, and phones are a crucial part of this phenomenon, as you know that we go everywhere with them, which makes it easier to access and consume these audiovisual pills.
are you thinking about your video marketing strategy?
If this is your case, it is also the time to ask yourself: what networks are you going to focus on? How are you going to create your videos? What about promotion? What ideas do you have in mind? What do you want to explain and transmit in them?
As we know there are too many questions, we encourage you to ask all the doubts you have, because if there is something we like in Occam, apart from Flow, remake and remix, is to listen to you.
From today, your company can be the city of marketing. You will be its president, and your target audience will be ready for you to tell them about it through video. This way, everything will be more fun.
