The Internet and new technologies have been possessed by the hopeful lights of growth, change and digitalisation.
Although we are fervent supporters of always maintaining the essence of things, of people, of companies, we have always said that we are still in the process of adapting to the needs of the market.
Today's consumer has little to do with the consumer of a decade ago; he or she is much more demanding now because we have allowed him or her to be, and we think that's great.
what do you think?
The Internet is changing the way companies think
The Internet is that playful child that in a very short time has become an adult. When users have a need, a doubt or a problem, companies are no longer their first option for consultation. It's the Internet. You do it and so do we.
The whole world has been tempted to look for information on the web because it is a suburb fed by millions and millions of minds, and one of them had to fit our way of thinking. Imagine how difficult it is to stand out from all that ocean of information.
And BEWARE, it's a double-edged sword. It supports us with a huge field of information, but it takes customers to its own territory. Companies used to be the main source of information for resolving doubts, but things have changed. Who nowadays makes a purchase without having taken a couple of trips to forums and blogs beforehand?
Business culture is booming
Companies are taking advantage of this phenomenon with digital marketing, a range that includes actions focused on Inbound methodology, SEO positioning, keywords, content creation, video marketing and much more.
And that is why companies are joining the audiovisual culture, because they have discovered that people like video, it helps them to understand information better and also to retain it.
Video marketing says goodbye to the zone of darkness and virtual marathons to attract customers and establish an emotional connection with them.
Thousands of companies have been seduced by the charm of video, by its creativity, its understanding, its knowledge, its depth and its emotion, because good things always pay off.
are you the order of the day?
Align your company's mission and values
If you are thinking of promoting your brand through a video, remember that your vision, your values, your philosophy and your mission must be aligned with the company itself. There are so many things to take into account when making a video that many companies choose to turn to specialised digital agencies.
what do you want to show them? How are you going to show them? What tools are you going to use? What will you do if your message doesn't get through? If after all your effort in your communication campaign, your message doesn't work, what will you do?
In this case, it is the video specialists who can provide interesting ideas to implement them, integrate them and create the necessary harmony between the video and your brand. The audiovisual culture continues to grow without stopping. If you still have any doubts or you are wondering why to invest in a corporate video, click on this link and don't leave any questions hanging in the air.
What we think of audiovisual culture
It's cool, and nothing we can say from now on can sum up our definition in a better way. Audiovisual culture is the trendy tool, the instrument that started to revolutionise YouTube almost 15 years ago and that until now had not found its perfect place in the corporate world.
are you also betting on a format that is easy to share and viralise?
