SEO (Search Engine Optimisation) is the set of techniques and strategies used to improve the visibility and ranking of a website in the search results of search engines, such as Google. Current SEO practices require finding a balance between focusing on the user and making it easier for search engines to crawl your website.
Current SEO practices require finding the balance between focusing on the user and making it easier for search engines to crawl your website. While it is important to have a search engine optimised website, it is also essential that it provides a positive user experience and offers quality and relevant content to users.
If you focus only on SEO and not on user experience, you may be successful in the short term in terms of ranking, but in the long term you are likely to have problems with traffic and conversions due to low retention rates and low user trust.
On the other hand, if you focus only on user experience and not on SEO, you may have an attractive and user-friendly website, but it is likely to have low traffic and low ranking in search results, which can negatively affect your business.
Therefore, it is important to find the right balance between SEO and user experience to get the best results for your website and your business. For Google there are three very relevant aspects to SEO, known as EAT.
Google EAT (Experience, Authority, Trustworthiness) is the term used to refer to the experience, authority and trustworthiness of the content of a web page or website and the creator of that content. These factors are important to Google as they influence the quality and relevance of the content to users.
If your site meets these criteria, it is more likely to have a good EAT and rank well in Google search results, and by providing excellent and useful content for users, you can help them find answers to their questions and needs, which can improve the user experience on your site.
SEO is important because it can help improve the visibility and ranking of your website in search results on search engines, such as Google. This can have a number of benefits for your business, including the ones we'll uncover, below.
Ultimately, SEO is important because it canhelp improve your site's visibility and ranking in search results, which can lead to increased traffic, trust, conversion and profitability for your business. Find out more about the importance of SEO in our blog post: Master SEO.