Opinions count. A lot. That's why testimonial video is key.
A format that humanizes, puts a face and presents first-hand experiences.
Testimonial videos: why brands reside in people's hearts and minds
It is a perfect audiovisual resource to tell stories, experiences, opinions of your customers or employees through the brand.
What they think is vital.
Interviews are the basis of the format. Close, human, generates credibility and represents real people who are in contact with your company.
Reasons to produce testimonial videos
Trust in the brand
Reinforces corporate image
Convey confidence to others
Show the emotional and human side of your brand
Easily go viral
Offer direct information about a product or service
Awaken closeness and identification
Modernize the company's image