Whether you have an online business or not, knowing what lead means in digital marketing is good for you, because even if you are not interested in it for your business, you have probably been a lead many times in your life. It may sound strange, but it is the most common thing in the world, we tell you all about leads.
A lead is simply a potential customer of your brand, but not just any customer who might be interested in it because of their tastes or characteristics, a lead is a customer who has already shown interest in your product or service. And how do we know this for sure? Because a lead is a user who enters a website or landing page and leaves the data that the advertiser has requested, this is done in exchange for a specific benefit such as a discount, an offer or to get more information.
The data that the user has left almost unconsciously in the landing page form are extremely valuable for the company, because they are the ones that convert the user into a lead. Thanks to this data we get more information about the lead and we can use this data to persuade him/her to buy our products or services, taking advantage of the fact that he/she is now interested.
The form on the landing page where the lead has left their data is used for the same purpose by the brand, as providing the user with certain information or privileges is very beneficial for the business itself, as with a good use of this data, the leads will be converted into real customers.
As we have already said, a lead is a user who has already shown interest in our company and therefore could become a real customer. That is why leads are the basis of our strategy, which is to convince them to become real customers of our brand. And we will do this by showing them that our products and services interest them and are useful in their experience.
The different types of leads can be appreciated by phases, a cold lead would be in the first sentence, in which they are simply interested in our brand but are not yet ready to buy, they are investigating whether what we offer is what they need and at this point they may or may not become a customer
This lead is already in the second phase, it is also called marketing qualified lead or MQL, we can not consider it neither cold nor hot, as it is investigating, more thoroughly than the cold one, and has much more idea of whether our product can be useful, but it is still not ready to buy.
This lead, also called sales qualified lead or SQL, is already in the third and final phase in which we are no longer talking about a user who is simply interested in the brand, we are talking about a person who is ready to buy, who has already informed himself about our brand and is satisfied with it.
In conclusion, for your marketing strategy to get results, you need leads to achieve it, that is, if we attract a lot of attention but then we do not get those users to stay until the end, we will not achieve our ultimate goal. Get going with your leads and do not let them escape!