If you have a marketing strategy, an online business or an ecommerce, it is clear that you know what SEO positioning is , as this is achieved due to a series of factors that Google takes into account, in this post we are going to talk about Pagerank, which has a lot to do with the positioning of your website. If you want to improve it and climb steps within the Google results, keep reading!
Pagerank is a score made by Google for a web page that influences the positioning of the same, as it is one of the most important algorithms of the company, this was launched in 1999 and consisted of measuring the importance and quality of a web page in a range from 0 to 10.
Pagerank works in a very similar way to SCI, which measures the importance of different scientific publications by determining their relevance and influence. Pagerank is the same applied to the web world, the value of a web page is determined through the links granted by another website, also taking into account other factors such as the quality and importance of the website. The creation of Pagerank had a very decisive impact on the way in which the popularity of a website was approached, thus increasing the obsession to get as many links as possible.
To establish the Pagerank rating, Google takes several factors into account:
What Google does is to score each page from 0 to 10 according to a scale in which the links have a great influence. Not all these links are worth the same, as Google has three characteristics to evaluate them:
This means that if authoritative websites that have a good Pagerank link to us, we will also get our Pagerank to rise and with it we will climb positions within the SEO positioning, thus getting to appear in the top positions of Google.
On the other hand, the fact that we are linked to by pages with low rankings will have little influence on us.
Until a year ago, it was very easy to find out our Pagerank and that of other pages, you only had to search for platforms such as www.seoquake.com, where the rating given by Google would appear. Today, Google has stopped making this data public, which translates into a great loss of information within any SEO positioning strategy.
If we can no longer even see the public data of our Pagerank, what can we do to improve it?
First of all we have to take into account that the most important factor within the Pagerank is the quality of the links we receive, so we have to focus all our efforts on getting pages that are well valued by Google to link us to their website. But you don't only have to focus on this, there is much more, we leave you with a list of tips to improve your Pagerank.
Having a good position within the Pagerank is important for your inbound marketing strategy, as it helps you to position yourself organically in the first positions of Google, so make an effort and get good content so that authority pages link you and you get to climb like the foam.