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what is a logo and the best tools to create it?

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A fundamental part of a company's marketing is the logo. This element is one of the hallmarks by which people will recognise your brand as soon as they see it. This is why it is an important task, but it can be very complicated, because you have to be clear about the brand concept in order to be able to capture it in the logo.

In this post we will tell you exactly what a logo is and which are the best tools to create it. Keep reading so you don't miss anything!

what is a logo?

You probably know what it is because they are distinctive elements of companies, but we will tell you its exact definition. A logo is a visual or graphic representation of a brand, either formed by image, letters or both. The main function is that consumers relate this representation directly with the company. It is used to build an identity and transmit the brand values to potential customers.

There are different types of logos:

  • Logotype. Usually referred to when it only has text
  • Imaginotypes: Image and text
  • Isotypes: Only the image
  • Isologos: Image and text but integrated

Main characteristics that a good logo must have

Before creating a logo for your company, you should be clear about the following key features for the creation of a logo.

  1. Simplicity: Simple logos are the ones that are best remembered and most recognisable by the public. Try not to use too many colours, it is recommended not to use more than three, simple and legible typographies, and avoid very complicated shapes, such as 3D or shadows.
  2. Timelessness: Most logos change over time, transforming themselves so as not to become outdated, but you cannot lose the initial essence, otherwise customers will not recognise you.
  3. Versatility: The logo of a company is going to be used in different formats, so it has to adapt to all of them.
  4. Originality: When creating a logo, the company has to make sure that there is no similar one, or you can be accused of plagiarism or copying.

Best tools to create your own logo

You have already read what a logo is and what are the basic characteristics it should have, now we focus on the best current tools so that you can create your own.

Inventing a logo can be a difficult task, but the good thing is that nowadays there are a lot of applications, tools and websites that help you in this task. Don't miss this list!

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  • cANVA

If you are just starting out, don't have much experience in design and don't have much budget, this is the page for you.

Canva is one of the favourite design tools for users who are not professional designers. Not only does it have templates for logos, you can create many other things, such as posters, curriculum, etc. It has a free version that allows you to create logos online in a simple and fast way.

The tool is in Spanish, and you can use it through its website or by downloading the app compatible with Android and IOS. It has a Pro version for about €10 a month, but for starters the free version is ideal as it allows you to do a lot of things.


Possibly one of the easiest tools for creating logos online. No design knowledge is required, so it's perfect if you're just starting out. This app allows you to create a logo by simply entering the name of the company and the sector to which it belongs.

Logaster lets you change the typography and colours, plus lots of different options for you to design the perfect logo.

It has a free version with certain limitations, but it has a paid version, where you can find all the Premium functions. The paid option is very good because it has different plans according to your needs.


This tool will make creating a logo a simple task. Like the previous one, Logo Maker allows you to enter the name of the company and the market niche to which the company belongs to generate a design. You can choose the type of logo you want, as we have mentioned before, the font, the colours, etc.

You can download the designs for free, but if you want them to have a high resolution, you will have to pay for them.


Placeit has more than 8000 templates, so no matter what your brand sector is, you will surely find your design in this tool.

It is intuitive and easy to use, like the rest of the list, you don't need to be an expert to use it and get a good job. Apart from having designs for logos, you can create other types of creative content.

Its operation is similar to the others, you put the name and the sector of the company, and in just a few seconds it creates customisable templates so that you can edit to your liking until you find the perfect design.

Once you have created your logo, you have two options: buy only that design or pay for the subscription.

Las 10 mejores aplicaciones para el diseño de infografías en web

Thanks to these tools you don't need to be a design expert or pay a lot of money for a logo. There are many more websites, applications and programs to create your perfect logo, but we show you our favourites.

we hope you've enjoyed reading this!

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