Argumentative texts are the most widely used in general, because they have the ability to express ideas, opinions and a position on a given topic.
They are a key resource for marketing and advertising, because they are texts whose aim is to convince the reader to perform an action, such as buying a product or service, downloading a content or taking a course. Therefore, it is important to have arguments, a good basis and a well-defined point of view, because if not, it will be difficult to convince the reader.
Today we tell you what an argumentative text is and what are the parts of an argumentative text. Don't miss this reading!
what is an argumentative text and what are its main characteristics?
An argumentative text is used to express opinions, ideas, a position on a subject, with the aim of persuading the reader or listener, i.e. they are texts that present a series of arguments, as their name suggests, to convey a point of view and convince the reader.
The point of view is defined and expressed from the beginning, and then the text defending that position is developed until the final conclusion is reached.
The main characteristics of this type of text include the following:
- it has a communicative purpose, which in this case is to convey an opinion, message or idea.
- they must always have a main idea, which is then developed throughout the text.
- it is based on some basis and knowledge to reason the point of view
- the aim is to demonstrate the veracity of an opinion or idea, regardless of whether it is true or false.
- ideas, arguments and data are presented in a coherent way.
- the author has to give a sense of impartiality.
- they have a persuasive intention.
- they use the first person singular, so that the author represents impartiality.
Parts of an argumentative text
The general structure of an argumentative text is: introduction, development and denouement. The order must be respected, so that it does not lose coherence, because each of the parts has a function within the text.
The parts of an argumentative text are the following:
The introduction is an important and fundamental element, as it is the key for the reader to continue reading or to abandon the reading.
It is in this part where you must express your opinion about the subject you are going to deal with in an attractive way, because you have to attract the reader's attention so that he/she continues reading.
There are two very common resources used in the introduction: a question addressed to the reader or a statistic with relevant data. Using mentions, quotes, data and examples that reinforce what you are going to talk about, are resources that work very well to capture the reader's attention.
In the introduction you should make clear the thesis, i.e. the idea and the point of view that you are going to defend throughout the argument.
This is the part of the argumentative text where, as the name suggests, the arguments to support the thesis are presented. It is therefore the central part of the text and the longest part.
There are different types of arguments:
- argument of analogy: This consists of treating something in the same way, i.e. presenting two similar situations to defend that they should be treated in the same way.
- argument from authority: In this type of argument, you use highly credible sources to reinforce your ideas. It is common to cite studies and research, recognised authors, etc.
- logical argument, also known as the cause-consequence argument, in which the argument and its consequence are stated. This is one of the most commonly used arguments in general.
- illustration argument: This type of argument is based on showing real examples to confirm the arguments put forward. The examples do not have to be positive, the idea is to prove, so it can expose negative consequences.
The conclusion is the last part and serves to close the text. Its purpose is to reinforce once again the main point of view presented at the beginning of the argumentation. It also serves to present for the last time the benefits of everything you have exposed throughout the text.
In digital marketing, the conclusion of argumentative texts is intended to convince the reader to perform an action, such as buying a product, downloading a content or signing up for a course.
Finally, argumentative texts are widely used nowadays because they are the best way to present your ideas. This style is of enormous importance for digital marketing because, as we told you at the beginning, their objective is to convince the reader to do something.
They are very effective to promote and describe a product or service successfully, as you can reinforce the quality, features and try to persuade the buyer that it is the perfect item for them.
Now that you know what an argumentative text is and what the parts of an argumentative text are, we encourage you to write your own.
we hope you have enjoyed this reading!