what is content marketing? What is it for? How to apply it in the IT sector? To answer these and other questions, read on to find out more in this post.
When we talk about content marketing, we are referring to one of the key tools to achieve business success. In the same way, it represents the main asset of the Inbound methodology process. Do we know how to apply it in the IT sector? Do we understand how to develop or implement an effective content generation strategy?
Content generation, king of Inbound Marketing
We know that content is an essential part of marketing strategies. However, why does this happen? What role does content play in marketing? Generating content means transmitting information to others. It is not just any knowledge. In marketing, content presents a specific value that is directed towards a society or group, where it is expected to flow. When we have a need or problem, on most occasions, the first thing we do, almost by inertia, is to go to Internet search engines. They offer us solutions, but why do we find them there? Because you have generated it. Valuable content thus manages to attract our potential customers.
Application of content marketing in the IT sector
Nowadays, generating content has become almost mandatory for companies, especially if you want to get users, customers and followers to read and share information through social networks. However, who doesn't want to achieve something like this? The answer applies to all companies and businesses, so that content marketing has become a widespread aspect among companies, especially in the IT sector. Information technology is still a complex field for some, as its advances are endless, the novelties involve the emergence of other concepts, systems, etc., to which, if we want to survive, we will have to adapt.
5 aspects necessary to generate content marketing in the IT sector
To be able to do content marketing in the IT sector, the first thing we need is to have professional knowledge of the sector, as well as of the latest technology trends and solutions, so that we can write and design professional ICT content about the different services, products and solutions on the market.
Among the content marketing that can be generated for the IT sector, the following elements stand out:
- Blog articles: This is the main tool for SEO positioning and improving search engine rankings. These articles will be of great value to our potential customers. When they need us, they will find us.
- Web content: The texts of the different sections and categories of the page help optimisation. They must contain the corresponding keywords and, of course, be useful for those prospects who really need it. At the same time, the website must also have a responsive design.
- Videos: The script must be in line with the theme of the IT sector in which it is developed, whether they are corporate or product videos. Viralising them is an optimal way to monetise this type of content.
- Infographics: The IT sector is complex, and a simple, quick and visual way to show your information is through the use of infographics. In this way, we can choose to promote the branding of our own brand within the IT sector.
- eBooks: These are content offers, of great informative value, offered in digital format, which are offered to users. Planning, writing and designing them, with images and graphics created especially for customers, makes them content capable of generating need. They are downloaded using a form, which makes it possible to obtain registrations.
- Email-marketing: This technique, used by companies to contact their target customers via email, includes the use of newsletters (which are very effective when dealing with a real database) and mailing (used mainly to promote the brand's products and services).
The key to your content strategy
All these elements, together with a good strategy, are the fundamental ingredients for effective and efficient content marketing. And remember that not everything is winning, and not everything is losing. Before you start writing, remember to define who you are targeting. That will be your main source of energy. The person you must look at, even if you don't see them. Why? Because they are the key to your Content Marketing strategy. When you achieve your goals, look at your journey. Until then, enjoy it. Because only when you have finished it, you will begin to understand it.
if your goal is to enjoy the journey, success is assured!
