Knowing what an SEO strategy is and how we can optimise it to get better results and performance from our website, we will continue with some tips on elements that help us to further optimise our SEO. You can continue reading our blog article on how to optimise SEO. The three elements that we cannot dispense with are: metadescription, descriptive link text and internal links.
Meta description is an HTML attribute that provides a brief summary of a web page. Although it is not an official ranking factor in Google search results, it can be useful for SEO in several ways.
It can attract users, as an attractive meta description can make users click on your website's link instead of your competitor's. They provide valuable information, a good meta description can provide valuable information about your website's content, which can be useful for users and search engines. They also help search engines understand your website: Including relevant keywords in the meta description can help search engines better understand your website's content and rank it appropriately in search results.
In short, the meta description is an important part of your SEO strategy and should be carefully written and edited to attract users and provide valuable information to search engines.
Writing an effective meta description is one way to attract visitors to your website and can be an important part of your SEO strategy. Some things to keep in mind when writing and editing meta descriptions are:
Anchor text is the text that is used in a link to tell users and search engines what content is accessed by clicking on the link. For example, in the following link: "For more information on how to optimise your internal links, visit our guide on internal links""internal links" is the anchor text of the link.
Anchor texts are important because they provide context and relevance to links and can help search engines understand the content of the page being linked to. By choosing anchor text carefully, you can also use it as an opportunity to include keywords relevant to your site. However, it is important not to overuse keyword anchor texts and to make sure they are always natural and relevant to the content of the page.
Some things to keep in mind when using anchor text are:
Anchor text is an important part of your SEO strategy and you should pay attention to how you use it on your website. By choosing relevant keywords and using a natural tone, you can improve your site's performance in search results.
Internal links can also help distribute the weight of a site's authority across the different pages of the site. By linking from one page with a high authority to another page on the same site, you can transfer some of the authority from the first page to the second. This can be beneficial to the page's search engine ranking and improve the user experience by allowing the user to access more relevant content throughout the site.
It is important to note that internal links should be natural and relevant to the content of the page on which they are found. A common practice is to include internal links to other pages on the site in paragraphs of text, as long as these links add value to the content and are not simply a way of trying to improve search engine rankings. It is also useful to use keywords in the anchor texts of internal links, as this can help search engines understand the content of the page being linked to.
We can see that by reviewing and taking care of these three simple elements, we can improve the performance of our website and obtain a better position in SEO. In this way, we will increase the traffic to our website and improve the experience of users and customers when they interact with our website.