The Solutions Partner is a programme that includes a multitude of different companies and professionals from all over the world with the same purpose: to boost their growth. Therefore, HubSpot takes advantage of these common interests to create several communication channels that invite interaction between partners. But not only that, it also takes care to keep all its partners informed about news about the programme, the software or HubSpot products. And what are all these methods of contact and help? Let's see them!
HubSpot has several ways to stay in touch with its partners privately or collectively. Let's first take a look at the five main ones:
The primary point of contact refers to the professional chosen by each partner to receive HubSpot's most important communications, i.e. messages about product launches, invitations to events or alerts about new updates or changes to the programme.
To update it or check that it's OK, log in to your HubSpot portal and click on your account name at the top right, then select "Account and billing" and then "Company information". You can now choose a user in the "Main account contact" box or check if the one that appears is the correct one.
The approved email domain, on the other hand, is the text that appears after the "@" symbol in the email address of each partner's team users. It serves to differentiate core members of a company from external users so that HubSpot will be able to send them communications and assign credits.
All users of a partner account who have the approved domain in their email address will be on HubSpot's distribution list. This will exclude emails with other domains, usually belonging to contractors or third parties. If you have any questions about this, please contact your CAM or CC.
The resource centre is a HubSpot platform that functions as a library of English-language materials available to partners. You can access this page from your portal by clicking on the "Partner" option in the top menu. There "you'll find some quick links to product documentation, level and benefit guides, and programme sales rules," as HubSpot's course on the programme states. But there is much more content available, which is divided into four categories:
Another method for a business to get even more involved in the partner community is by registering in the Solutions Directory. More than 100,000 HubSpot customers use this platform to outsource strategies or seek help with issues related to the inbound methodology.
If you register your company by creating a profile, you will allow many customers to find it, increasing its visibility. To do so, you will have to fill in some information, such as basic information, the services and industries your business is dedicated to, the languages you speak, etc. It is important to complete the profile as much as possible, as the Solutions Directory works with filtered searches.
Slack is an application used to maintain communications between teams, generally of a professional nature. In this sense, HubSpot has two groups in English located on this digital platform that are differentiated by the level of the partners or the interests of each company. Let's take a look at them:
and that's all! As you have seen, HubSpot has several communication tools that invite partners to interact as a community. In your case, use the options that seem most attractive to you or directly all the ones you can, so you will gradually find the advantages offered by each one.