If you have an online business, you will know perfectly well that one of the most important elements is SEO positioning, and within this SEO, the most important thing is to choose the right keywords for our texts to be able to position our website well. In this post we explain everything about keywords, you will come out knowing perfectly which words are key within your text.
We can define keywords as terms that are used in search engines to express all the information that users are looking for on the internet. Keywords are terms that internet users use on platforms such as Google to find what they want to find on the internet.
These keywords are the key technique in any SEO strategy, with them you can optimize in any search engine, so it is very important to apply the keywords in a strategic way, to know which ones are used more frequently and for which searches.
With this we are doing a quick reading in which we find the most relevant information. If we think well about the keywords and distribute them well throughout the text, we will achieve that when reading a text, we will know what it is about.
It is also a very good and effective technique to highlight the keywords, for example, in bold, so that we know that these are the most relevant ones.
Here we are going to show you a series of tools that allow you to search for keywords.
This tool has the advantage that it is a google proprietary tool, so the data it provides on searches is much more reliable than if the tool was from any other platform.
To use this tool you must follow the following steps:
On the one hand, discover new keywords, and on the other hand, check search volume and forecasts.
This helps us to see if a keyword is positive, this helps us a lot within our website or our blog. If, however, it appears that the trend of the keyword is negative, we should not use that keyword within our website.
To use this tool you only have to follow these steps:
With this tool you will also be able to compare several words, that is to say, to know if a set of keywords would be effective to position your brand or if you have to change some of them to achieve an effective SEO strategy.
If we use these two tools together, our strategy will be much more effective since we will be able to know on the one hand the trend of a keyword and on the other hand its volume of searches in the last month.
To use this tool, you must follow the following steps:
To use this tool you only have to follow these steps:
In addition, this tool includes graphs in which we can see the volume of visits in "mobile" and those in "desktop" in recent months. Again, like the previous ones, this tool does not provide information on monthly searches, so combining it with Google Keyword Planner, would be the best option.
In conclusion, it is very simple and it is in everyone's hand to find out which keywords to use within each web page, you just have to use the right tools and get to see which keywords will bring you a better SEO positioning for your website.