If you have a shop or an online commerce, the most important thing is that you have been able to recognise which market niche is the one that best suits your business, knowing this, you will know perfectly where to focus all your marketing efforts, looking for the highest possible profitability for your business. This concept of niche and microniche markets are fundamental for ecommerce, but this is not always taken into account. In this post we will explain what a niche market is, what a microniche is and how to find yours.
We use the term niche market to define a segment within the market that includes a number of specific people who have very specific needs and characteristics, and these needs may or may not be covered by that market. These segments can be differentiated or divided into different types depending on the size and segmentation to which they refer. That is why we can subdivide the term niche into "micro-niche" and "macro-niche" markets.
We can define this microniche as a subcategory or a smaller category within a niche market, which deals with a much more specific topic than the niche market itself.
Now that we are clear about what niche and micro-niche markets are, once we have seen all the advantages they offer, we are going to take the steps to find a profitable micro-niche market for your business.
In this first phase or first point, we are going to use our own knowledge and also that of platforms such as Google or Amazon. We must think of possible microniche markets, and once we have these ideas in mind, we must check if there are products for this microniche market and if there are already specific websites working on it. A good idea to start searching is to do it within Amazon, so we can find similar products, the different colours and shapes, if there is enough variety, etc.
It is also a good idea to search for this type of subject on Google, so we can find out which existing websites are already working on the subject.
After this research, it is likely that many of the ideas you had at the beginning will not go to the next stage, especially because there are not enough products or there is already a lot of competition. For one reason or another, the important thing is to stick to the micro-niches that can work.
Now it is time to look for the terms for which we are going to position and find out if they have enough searches. For this there are a variety of tools, such as the Google Ads keyword planner. There is also a free search engine called Ubersuggest that can also give us important data. So do not wait any longer and after having your favourite micro niche market, check the terms and find out if it is the perfect one for you.
Once you have them all, you should check the traffic that these searches attract on the internet and see if it is interesting for you or not. You will be surprised that some microniche that you considered moderately big is not.
Once you are clear about the volume of searches, you will have to go to Google Trends, this is a free Google tool in which you can search for several words that you could position on your website and see if searches increase or decrease, there are cases in which searches increase at a particular time of the year, you have to take this into account because it may be that we are facing a seasonal product.
For this step it is important to have at least the vision of a full year, because if we do not see it this way we may be losing valuable information.
do you have a clear idea of the microniche you want to target?