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ASO Positioning

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There is only one app positioning... And that is ASO (App Store Optimization). If you have an App or you are thinking of developing one, you should know the step by step to get more visibility, boost business and increase the volume of installations.

What do we offer in our ASO positioning?

We analyze in depth the ASO positioning of your application, the sector in which it is located and its competition.

We take care of the tuning of all the On-Metadata elements (App name, description, keywords, screenshots, images) and Off-Metadata (installations, uninstallations, social signals and link building) that make up your ASO positioning strategy.

We position your mobile application in order to increase its visibility in virtual stores, such as Google Play or App Store.

We design and execute a planned mobile application strategy that allows you to attract potential users, increase downloads and monetize the application.

We make it easy for users to find your mobile application in the vast world of digital Apps.

We monitor and manage to identify improvements in the ASO positioning strategy.

What is the result of working on ASO positioning?

We provide you with the fuel of Apps to increase installations. Without them, there is no ASO positioning.

Increase the number of users who use and download your mobile application so that it can be easily found.

Boost visibility and gain positions thanks to the optimization of the file with the keywords analyzed and used.

Reduce user acquisition costs, as they will find your app without having to invest in other paid channels.

Increase organic downloads.

Occam Agencia Digital agencia de inbound marketing Madrid

Your ASO positioning checklist

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The elements we work on in the ASO positioning strategy for App Store and Google Play are:

App name

We take advantage of the characters and enter the most important keywords.


Subtitle

We optimize and squeeze the potential of the most relevant terms.

Promo field

We take care of the promotional text as part of the way to the first positions.

Description

Describing what your application is about in an attractive way awakens the user's interest.

Featured image

Attractive at first glance.

Keywords field

We optimize without sounding repetitive.

Screenshots

They are ideal for describing the main functions of the App. 

Video

It adds points in positioning.

The visibility of mobile applications has acquired great relevance in recent years, not only in App stores, but also in Google SERPs.

Let's talk about ASO positioning

We will be glad to help you! Leave us your details and we will call you in 24/48H.

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Stock placeholder image with grayscale geometrical mountain landscape
Stock placeholder image with grayscale geometrical mountain landscape
Stock placeholder image with grayscale geometrical mountain landscape
Stock placeholder image with grayscale geometrical mountain landscape
Stock placeholder image with grayscale geometrical mountain landscape
Stock placeholder image with grayscale geometrical mountain landscape
Stock placeholder image with grayscale geometrical mountain landscape