lights, camera and action! What builds the brand is not the message, it is the experience that is lived with it, and what better way to immerse the user than through the format that is revolutionising the positioning of brands on the internet. Video-video and more video.
To create audiovisual pieces that are attractive and successful on social networks, blogs and brand websites, short videos are recommended. It sounds easy, but where do we start?
In this post, you will learn step by step how to make corporate (or other) videos for your company.
We all have something to tell -and you are not going to be less. Positioning, visibility, attraction, sales, message retention, conversion power... This is done with marketing techniques, including video, with a well thought methodology. Be careful, it is not enough with just any piece, you have to be very clear about what you want to achieve:
Video is powerful, impactful and has emotional punch. It awakens feelings and emotions you didn't even know about. You'll want it with you for a number of reasons:
do you dare to experience all the professional video solutions?
Whether you are going to create it yourself -because you have the necessary material-, or you simply want to know the stages of audiovisual production, even if you put it in the hands of expert professionals, we present you 1, 2, 3 vital steps:
Before launching into video production, you need a story that can be told and shared, something that worries you, that you like or that matters to you. If you have this need, you are on the right track, because the video will give you the opportunity to get rid of that thorn and start to capture it in the script:
This is the moment to define all the means you need for your video, from the technical (cameras, tripods, tapes, drums, microphones...), to the artistic (furniture, costumes, props) and human (technical and artistic staff).
For the pre-production phase it is essential to have a good briefing and to prepare everything that will be necessary to start filming. The more planned, the better.
So far, we have planned in detail everything we are going to tell and how we are going to do it in our video, in order to avoid mistakes or surprises. And for this, it is advisable to draw up a daily shooting order where we compile everything we need to record that day, as well as the script or the person in charge of supervision.
We move on to the production, filming or recording stage. If it is a fiction production, everything must be much more measured and controlled. In this phase we must be very aware:
The recording phase requires long working days where unforeseen events can occur and must be dealt with quickly, as delays in filming can have important consequences in terms of time and money.
We have reached the last phase of our audiovisual production, also known as editing or montage. Here we can check the quality of the recorded material and turn it into a fluid narration, where the scenes make sense of each other. At this stage..
and the final version of the video is created! Then it's time to publish and distribute it on YouTube, Vimeo or other channels, depending on the objectives and needs of each brand.
do you like audiovisual production? At Occam Agencia Digital we love it, tell us what's on your mind.