Surely more than once you have read B2B Marketing or B2C Internet Marketing and you have wondered what they mean, in this post we are going to tell you what both terms mean and the differences that exist between them, as well as the points in common.
In sales there are two different models that depend on the company's end customer, these two models are B2B and B2C, which are respectively companies that sell to other companies and companies that sell directly to the end consumer.
We are going to talk about B2B or companies that sell to other companies, whose acronym comes from business to business, in this model, the company acts as a supplier, the clients it has are other companies in a specific sector within the market. This supplier company aims to make other companies see that its products are necessary for them and that it will improve the operation of the same. A company does not think like an individual person when buying, a company makes a purchase decision when what it is acquiring is completely necessary for its process or because it needs to solve a problem. Also taking into account that the company has a specific budget and cannot go beyond it, so the decisions it makes are based on reason and thinking in the long term.
It is true that the process to close a sale is longer than with an individual customer, but we are also selling in a much larger volume.
On the other hand we have B2C marketing or companies that sell directly to the consumer, this model is the acronym for business to consumer, in which, as we have said before, the company sells directly to the end consumer. In this model companies offer goods and services, as in B2B but this time on a massive scale, the market is much broader and customers are segmented.
B2C is based on offering the customer the personal benefits that our product or service will provide. Not everything that customers buy is for mere survival, they also consume to indulge their whims, products not only cover needs, they also make the customer feel a certain way. If our product is going to bring a positive feeling, they will buy it. The sales process of a B2C is much faster than in B2B, but it is also a much smaller volume individually, that is, a single company in B2B is sold a much larger amount than we sell to an individual person. However, the number of operations is much higher in B2C marketing as there are many more sales even if they are smaller in size.
Now that we have defined both concepts, let's clarify how they differ from each other:
In conclusion, B2B marketing and B2C marketing are two methods that seek the same goal, which is the sale, but they do it in a very different way, B2B marketing is more technical and cold because its target audience are other companies already experts in the sector. On the other hand, B2C marketing is more personal and seeks to make the customer fall in love with its content.