OK, you've heard about SEO positioning, the importance of positioning your website correctly, visibility, image quality, being clear and concise with the description of your products or services... But you still don't know what the real benefits of positioning your website correctly are.
well, read on! We are going to tell you about them in this post.
Before we start talking about the benefits of positioning our website correctly, we must know what SEO is. SEO(Search Engine Optimisation) is a series of content optimisation strategies that aim to improve our position in search engines, for certain search terms, in order to increase traffic to our website.
Therefore, the strategies we use to position our website will be SEO techniques that will not only direct more traffic to our website, but also improve other characteristics, such as: improving the design of our website to make it more attractive to the user, improving the keywords we use to refer to our content on the web, etc.
In short, SEO positioning offers our website many advantages that go beyond finding us in the first position when someone searches for terms related to our website in Google, or in any other search engine.
Having a good positioning on the net will help us to achieve the objectives we have set out to achieve from our online sales, allowing us to generate more profits and, therefore, increase the quality of our brand at a referential level.
are you still not convinced of the importance of SEO for your website? We will now detail 10 benefits for your website that will help you to clear your doubts.
Studies show that 75% of people only click on the first three links displayed by any online search engine when they type in search terms, and only 15% go on to the next page.
what this shows us is that it is important to be at the top of the search results as the majority of users looking to buy something related to their search will only choose us if they find us first.
In order to rank higher, it is important to use keywords that help us to relate specific terms to our brand so that users can find us quickly.
It is not hard to believe that if the number of visits to our website increases, sales will also increase. However, this is not always the case. Sometimes we can receive many visits to our website but, if the customer does not find what they are looking for quickly, they will go back to the place they came in. This affects not only our sales, but also the bounce rate generated by our website.
Therefore, SEO positioning not only generates more traffic, but will also help to optimise the conversion rate of our website, i.e. when we use the right keywords and have a website with a lot of visual clarity, the targeted traffic is highly likely to become our customer or at least show an intention to communicate with our brand.
Google does not know how to decipher the content that appears on our website, and even less so when this content is written in Spanish. Therefore, it will position any content. However, it is important that what we write has good keywords, since, when our website is positioned, we want visitors to find on our website what they were looking for and not leave again to go to another company's website.
Another of the advantages of SEO positioning is that to be well positioned we must improve our website. We must make it as intuitive as possible so that the user finds it easy to navigate it and understand the characteristics of our products or services.
It is also important, when we do the SEO analysis to improve the positioning of our website, to know how long it takes for our page to load. When we enter a page on the Internet, if it takes too long to load, we will leave it without having consulted it.
Therefore, it is important that we improve the loading times of our website, that it does not contain images that take a long time to load, etc.
I imagine you are asking yourself this question once you have learned about the benefits of positioning your brand's website on the Internet. The answer, however, is easy to know.
When we choose inbound marketing for our brand, we are choosing to give priority to our buyer personas, that is, the potential ideal customers to whom we would like to direct our commercial action. This is precisely why a good SEO positioning could help us to develop our commercial strategy. If we are positioned optimally and correctly on the web, with good keywords that refer to the sectors in which we develop our activity, we will get more traffic.
Now, if we get more traffic to our website, it will increase the network of potential customers among which are our buyer personas, right? If they have entered our website is because they are looking for help in what our brand does best and that is where we can begin to develop our strategy for users to become customers.
If we have definitely convinced you with this post of the importance of positioning yourself well on the web and how this will help us to develop our inbound marketing strategy...It's time to get down to work with the optimisation of your website!