Organic search refers to all those search results that appear in search engines naturally, i.e. without the use of paid advertising. Organic search results are organised according to their relevance to the keyword or keyword that the user has typed into Google or another search engine. Now we tell you a lot more about it.
Organic search differs from paid search results in that in the latter its ranking depends on how much the advertiser is willing to pay. Paid traffic is also known as direct traffic or direct marketing.
An example of organic search is the result that is presented in any search engine when a user types a text string and tries to search for something on the Internet. Not to be confused with paid results, these are the ones that appear at the top and have a small word, i.e. "ad", next to the first results to identify these as ads that are presented before the results, not paid, i.e. they are the ones considered organic.
The main objective of natural positioning is to reach the first positions of search results without using advertising systems, such as pay-per-click ads through tools like Google Adwords. However, the problem faced by this technique is the high and increasing competition that is looking for the same thing as you. Therefore, the key question is: how can we achieve a good positioning without resorting to advertising?
There is no exact formula that tells us, step by step, how to appear in the best positions. However, experience does show us some clear clues on how to achieve the natural positioning of our blog or our website:
Paid ads allow your site to appear in search results when users enter certain keywords. Among the benefits of this type of investment are the following:
In conclusion, although we opt for organic search, you should know how to complement the organic technique with paid search. Also, if you want your website to rank high in the search engines, implement paid search for searches related to your website. Also, develop good techniques to improve the organic ranking of your site. Putting these two techniques together will surely get you excellent results when it comes to marketing your business.