Some say that digital marketing is made of text, but... isn't it also made of video?
We face an average of 1 billion hours of video on YouTube every day. I repeat, in a single day! It's amazing how credible it is as a source of content, isn't it? The format makes it very easy to share content with a large audience. And as a result, there are a multitude of typologies depending on the needs of the audience. Whether it's service tutorials, corporate events, product reviews, testimonials or animated videos, you're sure to find something that interests you.
There is always something for you, and something of you for everyone.
Imagine having to film the landing on the moon. How a complex technological device works. How to visually represent your company's financial results. Or how a medicine works in our body. All this can be done through animation and become a message of great audiovisual appeal.
That's why we said a couple of lines above that motion graphics increase the conversion of your videos, the question is to find out how they do it. Whether you want to explain the operation of a new device, or if you want to express complex ideas in a simple and brief way, capturing the attention of the audience, in this post you will find tips to achieve it.
get the conversion rate you've always dreamed of!
Two questions to start this section and see what your answers are. Do you know what conversion is? Do you use video on a regular basis?
You have decided to launch a video marketing campaign for your company. Great! It will help you to retain the user's attention (improve retention), share your content on social networks (especially if it is emotional or humorous) and increase the conversion rate (the video encourages action). To convert is to achieve a purchase or closure, unlike loyalty, which consists of converting the user into a loyal customer who buys from us repeatedly.
but what is it about motion graphics that can increase the conversion rate of your videos? Aha! Here are a few reasons:
Surely, you have heard of this Anglo-Saxon term before. Motion graphics (or explainer) often go hand in hand. It is a short explanatory video that uses the animated format. In other words, motion graphics is a discipline where principles of video production, visual design, animation and sound are used. Together, they become a very powerful piece for online marketing.
They are concise, engaging, connect with the audience, can be adapted to any digital platform and are limited only by imagination (or budget). In short, they allow brands to create eye-catching audiovisual pieces in a short time, are easy to modify and have a controlled budget.
motion graphics, everything you need to increase conversion!
Nothing catches the human eye like moving images. If not, you can ask Google:
And when the content includes animations, the chances of ranking high in Google's results multiply. When we talk about motion graphics, we are also talking about converting..
it's time to cheer up!
At Occam Digital Agency, we like to think in slightly different formats to bring brands to life. Here are some ideas for implementing animation in your videos:
At the end of this post, it only remains for us to remind you that motion graphics in your marketing campaigns helps to improve engagement with your audience, close more sales and tell complex ideas. Whether it's a YouTube ad, a social media post, a tutorial explaining your products or your brand's promotional videos, motion graphics increases the power of conversion.
make it easy, harness the power of video and get more impact from your content with motion graphics!