It is often impossible to decipher what might be going on in other people's minds. How many of you wish you knew what your customers or clients were thinking?
When we translate this thinking to the business landscape, we would like to know how to meet the needs of our potential customers. We ask ourselves what they are looking for, how they feel, what we can do for them. It is a first step to start working on attraction. In business this can be measured by interaction and by all those actions that demonstrate a point of interest.
what you work for, you get!
When we talk about attraction we refer to the force that moves everything. In marketing, too. So much so that, over the years, the Inbound methodology has been, in part, defined as attraction marketing. Its reasons lie in the philosophy of the method, and that is that attraction is the ultimate goal to which we aspire to achieve other goals. We write valuable content to attract potential customers.
who is not attracted by attractive content that responds to the needs or problems we have at a given moment? The person responsible for describing attraction marketing as such was Óscar del Santo. However, it is worth making some distinctions with respect to Inbound Marketing, as they are not exactly the same.
Attraction marketing, as its name suggests, refers to the attraction of users to a certain site, for example, a blog. However, Inbound Marketing goes further, as it is a much broader concept that integrates from the preparation of users to convert them into sales opportunities to the automation process of the strategy itself.
Therefore, where does the main difference lie? Nothing more and nothing less than in the scope. Attraction marketing establishes only one of the parts of Inbound itself. We are talking about the soul that drives this methodology.
Although it may sound logical to say that attracting users is the key to attraction marketing, it is not. You may wonder why. Well, attraction marketing is not only based on attracting, but also integrates a series of techniques to generate a process of attracting users to a particular website. What are these techniques?
We have talked about attraction as the soul of Inbound Marketing, we have considered content as the king of attraction, and, therefore, we are ready to tell you that without content there is no optimal attraction. In this post we wanted to go through the fundamental pillars of the Inbound methodology, as we consider it necessary that companies work on these aspects within their strategies.
A clear communicative and informative purpose, a specific topic and an adapted format turn content into attraction.
do you want to start putting it into practice?