If you are in or passionate about the world of digital marketing, you have surely heard the phrase "content is king" thousands of times, and no wonder. Content marketing or content marketing is one of the strategies that has grown the most in recent years, because offering valuable content has become almost mandatory for brands.
Today we tell you what is content marketing so that you know everything about this marketing strategy. Keep reading so you don't miss anything!
Content marketing is a strategy that focuses on creating, publishing and sharing relevant content for your target audience, with the aim of acquiring new customers in a non-intrusive way. This content has to be relevant and valuable to attract the attention of your target audience, with the goal of converting them into future customers.
The purpose of content marketing is to attract and retain potential customers by offering them relevant and valuable content. To achieve this goal, the main thing is to have a well-defined buyer persona profile, since all your content is aimed at them.
The key to this technique is to arouse the interest of your buyer persona, and to do this you must respond to their doubts, needs and problems. You need your content to attract their attention, so do not focus on just one format, as there are many different ways to disseminate information. The most common way is with articles and reports on the blog, but you can also offer podcasts, video tutorials, interviews, ebooks and downloadable guides, infographics, social networks, etc.
If you want it to work, you can't focus on just one format, because your audience will get bored. Take advantage of all the different ways you have available to disseminate quality content.
Here are the advantages of implementing this marketing technique in your business:
Throughout this post we have told you that content marketing is the creation, publication and dissemination of relevant content for your buyer persona, but why is this strategy important for your business?
Responding to the doubts, needs and problems of your target audience will be essential for them to choose you among the other options. Nowadays, the market is increasingly competitive and there are many more options to choose from, so making a difference will be essential.
Users are looking for information before making a decision, and that is where content marketing comes in.
Not only that, content marketing helps you to work on other strategies such as SEO positioning, because you can't forget about search engine positioning when you create your content, it must be optimised to please Google and help you to be in the first results of the SERP.
Other strategies where content marketing comes in is social media. Your social media strategy is linked to generating relevant content for your users, and most of the time, social media is used as a means to spread and announce new content on your website or blog.
Now that you know what content marketing is and what its advantages are, it is time for you to implement your own strategy. The importance of content marketing is evident, so it must be present in your digital marketing plan.
Don't forget that to carry out this strategy successfully you must not lose sight of the profile of your buyer persona.
we hope you enjoyed reading this article!