The first websites appeared in 1992. They were static pages, which could only be accessed and modified through html code. In these websites, colours and images prevailed. They were intended to be eye-catching, but they were not concerned with usability and accessibility.
If your company does not yet have a presence on the web, an online showcase to present your products and services, or you simply have not renewed your image for too long, perhaps the time has come to create your website.
A web page is a document that is part of a website and usually contains links (also known as hyperlinks) to facilitate navigation between contents.
Web pages are developed with mark-up languages such as HTML, which can be interpreted by browsers, and can present information in different formats (text, images, sounds, videos, animations), be associated with style data or have interactive applications.
Among the many characteristics that a web page has and that serve to identify it are the following: it has textual information and also audiovisual material, it has an attractive design, it is optimised and it acts as the business card of a company, a person or a specific professional.
With this in mind, I am going to tell you about the most common types of websites that you can find on the Internet:
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When we talk about the structure of a web page, known as web structure, we have to differentiate between these three parts:
These elements often differ depending on the WordPress template you use, but they are the most common.
It is important that when you create your website you fix the header, what does this mean? Well, as a user scrolls down any of the pages, the header remains fixed and your branding and the most important access points of your site, such as the menu, are always accessible as they navigate through your site.
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The parts into which a web page can be divided to make it optimal for browsing are:
Home
If we talk about the parts of a website, the main page or home page is the most important of all. It includes the most important information about your company, as it is where you have to project your brand and show your visitors what you do.
On the home page you usually find:
Contact
The telephone number, address and opening hours are three basic elements that must be on all contact pages and, of course, also in the header and footer. But, in addition to this, it is highly recommended to include the following elements:
Products and services
When you create the content of a website, ideally you should include more detailed information about the products you sell or the services you offer on a specific page.
In this part of the website you should include everything related to your products or services: advantages of your products, main features, who they are aimed at, the price, shipping costs... Of course, don't forget the importance of a good call to action in this part of your website.
Blog
When we talk about content distribution and parts of a website, we can say that the blog page is indisputably one of the most important pages of your site.
Creating a blog can make your business take off once and for all, it is indispensable for your content strategy and a key piece if you want to improve your organic positioning in Google and gain visits to your website.
The most common web elements you will find in almost any blog are:
Privacy policy
It is probably one of the least viewed pages of a website, but one of the basic requirements is to provide your users with all the information related to the processing of the data that is collected through your website.
This part of your website does not have to be in the main menu, but you have to include it, usually in the footer, as well as in the cookie notices or when you include a registration or subscription form.
The structure is a dynamic element, we do not always have to follow the same one. The more different it is, the more creative it will be. Although there are certain limits. The more we change the order of these elements, the more complex the navigation and understanding of this page will become, which will inevitably reduce the number of users able to navigate that page. This does not mean that we always have to make all the structures the same, only that we must take into account our target audience before designing the page.