Today, the situation has changed due to the diversity of the audience, the development of technology and the emergence of new media. As a result, there are millions of platforms on which to promote yourself on the Internet, in addition to traditional channels. Today, a marketing strategy must use multiple media or communication platforms on which to implement your sales campaigns in order to reach a wider audience.
Companies that are implementing multichannel argue that their goal is to create the three-dimensional experience between present and future, to get closer to the language of young people. With these statements, we must ask ourselves which channels are the best ones to use in my strategy?
First, we must take into account that for planning to be efficient, it must be adapted to the needs and preferences of the customer; thus increasing the probability of purchase and loyalty. Understanding how each channel works and how to adapt to new technologies to gain a strategic advantage is fundamental. Some strategies can only be more effective in certain channels, the use of multiple communication channels can really improve your ROI.
Let's look at the types of channels that are readily available to you and your audience, from traditional channels to those with new technologies.
We find all those offline channels, from media such as television, billboards, radio, newspapers and magazines to leaflet distribution, interventions at points of sale, outdoors such as at the bus door or bus stops and physical events. They are characterised by being channels in which the audience receives advertising shoehorned in, in an abusive and very intrusive way. Although, with depending on which generations tradition wins over digital advertising. Then, it has a wider reach and more visibility. The media used in this advertising model do not have segmentation filter, but have a high level of authority in media that already create credibility, such as newspapers, magazines, radio and television.
To this group belong all the platforms that we are using in the Inbound Marketing strategy. such as:
The creation of a website, perhaps the channel that rides between tradition and new technologies. Almost all generations rely on the website of a company or brand. The usefulness of the website with respect to ROI, in addition to the increased conversion rate, audience growth to reliable customers is remarkable. If you want to continue reading about the benefits of creating a website, read our blog.
Podcast marketing can be a great marketing tool for your business. Building a personal presence and brand, it grows your community and allows you to achieve your business or organisational goals. Podcasting provides credibility and closeness - just like radio - so it can be a way to connect with those generations that are reluctant to digital channels. By putting a voice and name to a communicator you become familiar with them, thus increasing your relationship between customer and company.
This channel is the most popular for attracting and retaining customers, especially the younger ones. Currently, the channels that are receiving the largest audience are those that accept the audiovisual format as a method for sharing their content. If you want to keep up to date with the video marketing trend, click on the link.
The multi-channel strategy, in short, is a plan that works, thanks to the fact that you can reach a large number of audience. Having a presence on different platforms allows you to profile a personal brand, as well as achieve a large community and empower business or organisational goals.